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Marketing Communications Specialist

MSA, The Safety Company -
Querétaro, Chis.

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Información del empleo

Tiempo completo

Cualificaciones

Microsoft Powerpoint
Imagen
Microsoft Excel
Administración de personal
Plurilingüe
Mercadotecnia
Inglés
Microsoft Office
Diseño gráfico
Maestría
Licenciatura
Marketing digital
B2B
Habilidades de organización
Uso de computadora
Negocios
HTML

Descripción completa del empleo

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9865
Customer Marketing
Full Time
Hybrid
Querétaro, Mexico

MSA, The Safety Company

Job Description

Descripción General

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsabilidades

30%

Creative Project Management and Support

Active coordination of any kind of creative project related to the development and/or localisation and execution of selected demand creation programs, marketing initiatives, tactics and campaigns (according to regional ComPlan) in close cooperation with the respective Segment Marketing Manager

Development, creation and/or localization of communication concepts, campaigns and content to generate demand for MSA products/safety solutions

Text editing/writing, design and production management for multi-channel communication tools, content and campaigns – also in cooperation agencies/external partners

Close collaboration with the Center of Excellence and Corporate Communications in NA to develop/adapt and implement Branding and Corporate Communications tools and contents ensuring consistency and continuity on a global scale.

Work with Segment Marketing colleagues to identify needs, coordinate with external resources to make certain content is on point, ensure deadlines are met, and content is created accordingly and executed.

Writing and/or coordinating (digital) contents as directed by Segment Marketing (Flexible writing style to address multiple audiences while maintaining the brand voice).

Monitor the effectiveness of the communication projects and evaluate success

Track and report on selected KPIs per project/initiative of assigned lines.

Monitor and manage the related advertising spend

Maintain record of marketing expenses per project

Ensure all marketing invoices are processed by the finance area.

Work with digital MKT to create and incorporate digital strategy for campaigns and projects // aligned with product MKT goals

25%

Tradeshows and events

Have the best branding presence with:

Booth presentation

Coordination of materials in a timely manner

Logistics and development of the event

Ensure participation of sales and MKT

Strategy of products and booth communication

Coordinate leads journey/how to capture

Offer support when necessary on tradeshows

Facilitate corporate events and expos for Chile and Peru, e.g. Safety Weeks, Reps. Weeks, etc.

Promotion strategy, visuals and ads

Coordinate panelists, agenda and data privacy

Promotion strategy, visuals and ads

Platform, space, team coordination

Subscribers FUP, event report

Special content, adapted template and support to panelists

15%

Corporate Communications Strategy: Day to Day support

Ensure that images, messages and content are aligned with corporate communications efforts for:

o Product launches and Campaigns

o Training events and presentations

o Promotions (Creation and management of promotional material)

When necessary, facilitate translations for Corporate Marcom messaging

Follow up with agencies

Media Plan for Chile and Peru

Strategic partners relationship

ESG local coordination

Sales Support

10%

Product Launches

Support the launches of assigned product lines in coordination with the efforts of the MKT and Marketing Communications Manager, LAR teams.

Project management for the creation of launch packages and demand creation campaigns in close collaboration with segment marketing.

Support to all initiatives, programs, launches and campaigns related to Marketing. Demand generation and Product launches.

Work with Segment Marketing colleagues to identify needs, and deliver on the programs and strategies outlined in their annual plan.

Follows up on your plans to meet deadlines, and execute all your activities

Support all product launches by coordinating efforts with Corporate Marcom and Marketing Communications Manager, LAR

Project management for the creation of launch packs and demand creation campaigns in close collaboration with Product and Segment Marketing (incl. Media and PR)

20%

Marketing Team Support

Support to all initiatives, programs, launches and campaigns related to Marketing Communications. Demand generation and Product launches.

Work with Segment Marketing colleagues to identify needs, coordinate with external resources to make certain content is on point, ensure deadlines are met, and content is created accordingly and executed.

Preparation of product releases and other short-form written materials as directed by Segment Marketing and others.

Requisitos

High Level Requirements of Position:

Experience (required):

3+ years of experience in marketing or related function at agency or internal MarCom department

Fluency in English

Strong written and verbal communication skills

Ability to multi task, with a sharp focus on detail and timeline management

Self-starter with the ability to resourcefully problem solve

Positive, enthusiastic attitude and strong work ethic

Marketing Communications experience including digital marketing, graphic design, and copywriting

Professional knowledge in advertising, production methods, etc.

Event planning experience

Excellent project management and organizational skills

Ability to work in a fast-paced, international team environment

Ability to relate to and work with a wide variety of stakeholders

Proficient computer skills: Microsoft suite of products, PowerPoint, Excel, Adobe, etc.

Experience (preferred):

B2B experience

International/global collaboration

Fluency in Spanish

Education (required):

Bachelor’s degree or professional business education in marketing, communications or advertising

High level of fluency in English and Spanish (Must listen, write, read and understand)

Education (preferred):

Master’s degree in relevant field

Travel:

10%

#LI-ML1

#LI-HYBRID

MSA is committed to the principles of equal employment opportunity and to providing a workplace that is free from unlawful discrimination. As such, it is MSA’s policy not to discriminate against any employee or applicant for employment on the basis of the person’s age, color, creed, disability, ethnicity, race, religion, gender, marital status, sex, sexual orientation, gender identity, national origin, citizenship status, veteran’s status, genetic information, political affiliation, disabling condition, or any other category protected by applicable federal, state, or local law. MSA also makes reasonable accommodations for individuals with disabilities who are otherwise qualified to perform a job unless such accommodations would impose an undue hardship. If you are an individual with a disability and need an accommodation to assist you in navigating this career site, let us know. For US applicants, know your rights, click here.

Equal Employment Opportunity Employer

Affirmative Action Employer - Individuals with Disabilities/Protected Veterans

How do I know if a job opening that lists MSA is legitimate or is fraudulent? MSA posts its legitimate job openings to this MSA Career Center. MSA will only make job offers after a formal interview has been completed. All electronic communications related to openings and offers will come from email addresses with the domain @msasafety.com or @talent.icims.eu. Significantly, MSA would never ask for your financial information or social security number as part of the interview and pre-offer process.

MSA has been told that there are fraudulent job posting on the internet that use the names of large corporations, including MSA, and that request personal or sensitive information from individuals who respond. Please be cautious and check any MSA job posting on this MSA Career Center to confirm it is legitimate. MSA is not responsible for any fraudulent activity that could arise from these sorts of schemes.

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