Objective :
The Insight M anager is the c consumer advocate to represent customer’s voice in business decisions.
W ill be responsible for gathering & sharing insights that can be used to inform and support decision making. This role is also important to the wider business as reliable consumer and market insights are a critical enabler for the growth of the product/service. Devising actionable strategies from customer insights.
Will be responsible for Insights within the MX BU, attending different internal customers like Marketing, Food Service, Trade MKT and R&D teams, being the counsel and expert to better tackle the market and consumer needs / gaps the company faces. This role is a key strategic business partner inspiring and shaping consumer - centric strategies that drive growth across our categories.
Bringing the consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations.
Key Activities/ Deliverables:
Main Responsibilities
• Establish & continuously improve a “one view of the consumer” insights agenda for the BU, working to ensure we are consumer led in all that we do.
• Drive the development of successful Consumer centric Innovation, Renovation and Brand Equity strategies.
• Build future facing capability, identifying trends and opportunity spaces to guide Strategic Planning.
• Collaborate with our internal M arketing, Trade MKT,Food service and R&D t eams as well as external agencies to support the successful execution of key brand and commercial initiatives, bringing the consumer into the heart of our decision making.
• Manage key suppliers : External performance tracking (IRI, Kantar, Dunnhumby etc.)
Competencies (experiences/ Education):
Degree in Marketing, Business Administration or related field
An experienced leader with established track record in consumer insights from within consumer/FMCG or retail industries
Experienced in working at a strategic level, leveraging consumer knowledge to influence short and long - term business decisions and proven expertise in driving an innovation/growth agenda.
Highly proficient, displaying a broad & diverse range of knowledge/application skills across the full range of consumer research disciplines including emerging techniques. Commercially and analytically savvy.
Strong, credible and clear communicator with an ability to work across function & geography through excellent interpersonal skills.
Skills (Knowledge/ Capabilities):
Ability to Simplify
K eep it simple a nd to execute fast. Your ability to simplify will be highly appreciated, when you provide simple solutions dealing with complex challenges.
Commercial Sense
A lways seeking for opportunities to expand our business and create more savings, while over delivering your targets.
Results driven
Not only focus on your own results, but always do what’s best for the company.
Mexico, D.F.
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes .
