Type: Independent contractor to start (6+ months), converting to full-time
Location: Remote — must be based in Mexico
Reports to: Head of Growth
Leads: Vanguardia — Omada's Mexico Territory Partner (field sales) organization
Compensation: MX$100,000–140,000 / month as an independent contractor (depends on experience) plus a performance bonus tied to Mexico growth.
Languages: Fluent English and Spanish — both required.
Omada is bringing an AI-powered marketing platform to Mexico's millions of small businesses — and we sell it the way this market actually buys: on the ground, through relationships, by a field team of Territory Partners we call Vanguardia. We've launched, we have momentum, and now we need a leader on the ground to own Mexico and scale it.
This is a build role. You'll own the country's go-to-market, grow the field organization from its current core into a nationwide team, and lay the foundation for greater LATAM. It starts as a contract role — we're not yet incorporated in Mexico — and is designed to convert to a permanent, full-time position as we establish a local entity. If you want to build a country from the ground up at the intersection of AI and local business, and own the outcome, this is it.
Mexico growth. Own recruiting, training, field operations, and conversion targets for the Vanguardia Territory Partner org — the number is yours.
The team. Scale from the current core (team leads + Territory Partners) into a nationwide field force. Develop your leads, set the daily operating rhythm, and build the culture.
Results. Hit weekly and monthly conversion goals, own the metrics, and run the daily cadence that drives them.
The playbook. Localize Omada's field GTM, pricing offers, and messaging for the Mexican market — and feed what you learn back to product and marketing at HQ.
Field marketing. Drive local demand generation, partnerships, events, and brand presence that put your Partners in front of more small businesses.
Expansion. Open new cities beyond Mexico City — Guadalajara, Monterrey — then help chart the path into the rest of LATAM.
Fluent in English and Spanish — required. You'll run a Mexican field team and work daily with a US-based leadership team, so you must operate seamlessly in both.
Proven field marketing / field sales leadership — you've built and led on-the-ground sales or field teams, ideally distributed and/or commission-based.
Deep understanding of the Mexican market and the small-business / local-business landscape — how they buy, what they value, and how to reach them.
A builder — hands-on, scrappy, comfortable with ambiguity, and energized by an early-stage environment.
A strong people leader — you recruit, train, motivate, and retain a field team, and you set a high bar and a winning culture.
Data-driven — comfortable owning targets, metrics, and a P&L view of your market.
LATAM experience or knowledge is a strong plus.
SMB SaaS, marketing technology, or AI product experience
Experience with commission-based or agent / field-rep sales models
An existing network of field sales talent in Mexico you can tap from day one
The field org is ramped and hitting consistent weekly conversion targets, with healthy Partner retention.
A repeatable recruit-to-ramp engine that scales past the launch cohort toward a nationwide team.
New cities opened beyond CDMX, and the foundation set for the first LATAM expansion.
Contract to start. We're not yet incorporated in Mexico, so you'll be engaged as an independent contractor for at least the first 6 months.
Rate: MX$100,000–140,000 / month ( US $5,700–8,000), depending on experience, plus a performance bonus tied to Mexico growth targets.
Contract-to-full-time. The role is designed to convert to a permanent, full-time position with expanded compensation as we establish a local entity.
Fully remote, based in Mexico.
Omada is on a mission to help local businesses win. We're building the largest organic growth platform for small businesses — a fully managed, AI-powered marketing team that grows SMBs end-to-end, without paid ads. Founded by experienced operators and backed by world-class investors including HubSpot, we're one of the fastest-growing AI companies around — and we're just getting started in Mexico and LATAM.
Ready to build a country? Apply now. Tell us what you've built and why Mexico is yours to lead.
