Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.
This is not a traditional content role.
Your job is simple:
Turn content conversations pipeline.
You will:
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Create high-performing LinkedIn content
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Convert engagement into real conversations
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Drive qualified leads into the pipeline
You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.
What You’ll OwnContent-Driven Lead Generation (Primary Focus)-
Create high-performing LinkedIn content, including:
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Identify content angles that attract high-intent B2B buyers
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Test and optimize content based on performance
Content Conversation Pipeline-
Turn engagement into real conversations through:
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Likes
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Comments
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Profile views
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Initiate natural, non-salesy DMs
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Qualify prospects and move them into the pipeline
Audience Engagement & Lead Nurturing-
Engage daily through comments and DMs
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Build relationships, not just send messages
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Follow up consistently with value-driven interactions
Funnel & Conversion Optimization-
Build simple inbound funnels:
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Content Engagement Conversation Call
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Improve conversion rates at every stage
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Create:
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Lead magnets
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Nurture flows
Supporting Sales (Nice-to-Have)-
Share insights with the founder on:
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Messaging
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Objections
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Audience behavior
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Help improve conversion quality
What Makes You a Strong Fit-
You know how to turn content into pipeline, not just likes
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You’ve personally generated:
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Leads
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Conversations
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Booked calls
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You think in funnels and systems, not just posting
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You’re both:
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Creative with content
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Analytical with performance
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You take ownership of outcomes
RequirementsMust-Have-
2+ years of experience in:
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B2B inbound marketing
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Content-led growth
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Strong experience with LinkedIn content
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Proven ability to:
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Generate inbound leads
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Drive conversations
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Excellent copywriting skills
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Understanding of B2B sales cycles (2–3 months)
Nice to Have-
Experience building personal brands
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Familiarity with tools such as:
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Experience with:
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Lead magnets
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Content funnels
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Exposure to SaaS or B2B services
What a Typical Day Looks Like-
Write and publish LinkedIn content
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Engage with the audience through comments and DMs
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Start conversations with high-intent prospects
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Follow up and nurture leads
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Track performance and optimize content
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Collaborate with the founder on pipeline quality
In short: You turn attention into conversations—and conversations into revenue pipeline.
Key Metrics (KPIs)-
Number of inbound conversations generated
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Qualified leads added to the pipeline
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Conversion rates:
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Content Conversation
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Conversation Call
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Engagement quality (not vanity metrics)
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Consistency of content output
Why This Role Stands Out-
Direct impact on revenue, not just marketing metrics
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High ownership over inbound pipeline generation
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Work directly with the founder in a fast feedback environment
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No corporate layers or slow approval processes
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Opportunity to grow into:
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Head of Growth
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Demand Generation Lead
Interview Process-
Initial Screening Call
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Recruiter Interview
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Final Interview
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Offer & Onboarding
Apply Now
If you’ve successfully generated pipeline from content and understand how to turn audience relationships revenue, this is a high-impact opportunity to own inbound growth and drive measurable business results.
