Performance Marketing Manager (Google Ads, Meta, LinkedIn, Paid Media)
Location: Remote
Job Type: Full-Time
Working Hours: U.S. Time Zones
About the Role
We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.
This is a hands-on, execution-focused role where you will directly impact:
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Lead generation
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Paid media performance
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Funnel optimization
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Budget efficiency
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Revenue growth
You will manage campaigns across:
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Google Ads (Search, Display, YouTube, Performance Max)
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Meta Ads (Facebook & Instagram)
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LinkedIn Ads
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X (Twitter), Reddit, TikTok
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Emerging paid acquisition channels
If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.
Key ResponsibilitiesPaid Media Strategy & Campaign Execution-
Build, launch, and manage campaigns across:
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Google Ads
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Meta Ads
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LinkedIn Ads
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TikTok, Reddit, X (Twitter)
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Develop full-funnel B2B lead generation strategies.
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Own campaign setup including:
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Account structure
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Audience targeting
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Conversion tracking
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Creative direction
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Write and test high-converting ad copy and creatives.
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Align messaging across:
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Paid media
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Landing pages
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Content funnels
Optimization & Scaling-
Monitor campaign performance daily and optimize proactively.
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Improve key metrics:
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CTR
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CPC
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CPL
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CPA
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ROAS
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Conversion rates
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Run structured A/B tests across:
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Ad creatives
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Headlines
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Audiences
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Bidding strategies
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Landing pages
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Identify and scale profitable acquisition channels.
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Stay updated on:
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Platform algorithm changes
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Attribution updates
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Privacy regulations
Analytics, Attribution & Reporting-
Track performance using:
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Google Analytics 4 (GA4)
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Google Tag Manager (GTM)
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Platform dashboards
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Audit and troubleshoot:
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Pixel setups
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Conversion tracking
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Attribution models
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UTM structures
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Build reports focused on:
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Insights
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Trends
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Optimization recommendations
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Revenue impact
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Translate data into actionable growth strategies.
Funnel & Conversion Optimization-
Analyze funnel drop-offs and user behavior.
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Improve landing page conversion rates and UX.
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Optimize retargeting and audience segmentation strategies.
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Focus on both lead quality and acquisition efficiency.
Cross-Functional Collaboration-
Partner with:
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Marketing
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Sales
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Content teams
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Designers
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Provide creative and messaging feedback based on performance data.
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Contribute to broader:
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Growth marketing
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Demand generation
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Revenue initiatives
RequirementsMust-Have-
3+ years of hands-on experience in performance marketing or paid media.
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Proven experience managing:
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Google Ads
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Meta Ads
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LinkedIn Ads
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Strong background in B2B lead generation.
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Deep understanding of:
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PPC strategy
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Audience targeting
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Retargeting
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Funnel optimization
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Attribution models
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Advanced experience with:
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Google Analytics 4 (GA4)
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Google Tag Manager (GTM)
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Conversion tracking setup
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Ability to independently:
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Build campaigns
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Launch tracking
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Optimize performance
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Report results
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Strong ad copywriting and testing skills.
Nice to Have-
Experience with:
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HubSpot
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Salesforce
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Marketo
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Experience managing:
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Multiple accounts
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Large advertising budgets
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Certifications in:
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Familiarity with:
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Canva
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Adobe Creative Suite
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CRO tools
What Success Looks Like-
Reduced cost per lead (CPL) and cost per acquisition (CPA).
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Improved ROAS and campaign efficiency.
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Consistent pipeline and lead growth.
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Strong attribution accuracy and reporting clarity.
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Scalable campaigns across multiple channels.
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Fast testing and iteration cycles.
Key Metrics (KPIs)-
Click-Through Rate (CTR)
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Cost Per Lead (CPL)
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Cost Per Acquisition (CPA)
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Return on Ad Spend (ROAS)
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Conversion Rate (CVR)
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Lead and revenue growth
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Budget efficiency
Why Join Us?-
Full ownership of paid acquisition strategy and performance.
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Opportunity to scale campaigns across multiple platforms.
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High-impact, performance-driven marketing environment.
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Strong focus on testing, experimentation, and measurable growth.
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Career growth into:
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Growth Marketing Lead
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Head of Paid Media
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Demand Generation Manager
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VP of Growth
Interview Process-
Application Review
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Initial Interview
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Technical Interview (Campaign & Strategy Deep Dive)
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Final Interview with Leadership
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Offer & Background Verification
Apply Now
If you enjoy performance marketing, scaling paid campaigns, and driving measurable revenue growth through data and experimentation, we’d love to hear from you.
