Back-End Developer & Marketing Systems Support (Go High Level, Specialist)
As we expand our digital presence, we are seeking a project/deliverables-based Go High Level (GHL) Website Developer, Back-end Support & Marketing/Social Media Systems Specialist who can support two of our projects.
Position Overview
We’re hiring a reliable, detail-oriented back-end support specialist to help maintain and manage our digital systems
This is not a “design from scratch” role. You will support, maintain, troubleshoot, and improve existing systems in:
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GoHighLevel (GHL) (pipelines, workflows, automations, contacts, tags, calendars)
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WordPress (basic updates/maintenance as needed)
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Zapier/Integrations
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SEO basics (on-page hygiene, metadata updates, basic audits/checks)
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Domain management & maintenance
You’ll also support marketing operations + community management, including scheduling posts, responding to comments/messages, and managing review responses (IG, FB, LinkedIn, Google My Business). This begins as a project-based role, with continuous work available if the partnership is a success
Compensation:
- Project-based with defined milestones (paid per worked hours per project)
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Ongoing work is available if the partnership is a success
This position is remote in Mexico
Compensation:
$10 hourly
Responsibilities:
GHL Back-End Support (Primary)
- Maintain GHL CRM hygiene: contacts, tagging, smart lists, pipeline stages
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Monitor and troubleshoot automations (email/SMS workflows, triggers, routing, notifications)
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Ensure lead capture forms/surveys/calendars are functioning correctly
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QA basic funnel/site pages for broken links, form errors, tracking issues
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Keep reporting organized (basic dashboards, lead source tracking, status updates)
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Document updates in simple SOP format (what changed, why, how to maintain)
Integrations & Automation Support (Zapier/Make/Tools)
- Maintain and troubleshoot Zaps (webhooks, form submissions, lead routing, Google Sheets, Slack, email tools)
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Handle basic integration QA after changes (test submissions end-to-end)
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Escalate technical items clearly (what’s broken, steps to reproduce, screenshots)
WordPress + SEO Support (Supportive, Not Design)
- Make basic WordPress edits: page updates, plugin updates (as directed), simple fixes
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Maintain SEO fundamentals: titles/meta descriptions, alt text, header structure checks
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Coordinate with leadership on needed edits (you don’t “own strategy,” you execute updates)
Marketing Ops + Community Management (Support Role)
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Upload/schedule posts based on an existing content calendar (IG/FB/LinkedIn/etc.)
Community management:
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Reply to comments and DMs using the provided brand voice guidelines
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Escalate sales- or issue-related messages to the right person
Lead Nurturing & Marketing Automation:
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Email sequences (cold, warm, nurture, onboarding)
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SMS lead engagement flows
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AI chatbot or auto-response structures
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Document collection reminders
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Post-closing review requests
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Build automated communication workflows that mirror our lending process
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Monitor and respond to Google reviews using approved templates
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Flag negative reviews immediately with context + suggested response
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Funnel architecture & customer journey mapping
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A/B testing pages and CTAs
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Improving conversion metrics
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Designing social media traffic flows to funnels
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Integrate GHL with third-party platforms (Zapier, Google Forms, credit pull systems, loans apps, etc.)
What Success Looks Like (First 30–45 Days)
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All websites and back-end systems are up to date, secured, and operational
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GHL workflows are stable, documented, and monitored (no missed leads)
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Pipelines stay clean and accurate
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All forms/automations/integrations are tested weekly
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Posts are consistently scheduled, and engagement is handled on time
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Reviews are responded to quickly and professionally
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Leadership gets a weekly “systems status” update (what’s working, what broke, what you fixed)
Qualifications:-
Proven experience with Go High Level (workflows, funnels, pipelines, automations)
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Experience with CRM-focused workflows
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Familiarity with mortgage, real estate, or financial funnels, as well as the heavy equipment industry (preferred but not required)
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Tech-savvy with strong troubleshooting skills
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Strong written English for building clear workflows and customer journeys
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Ability to work independently, meet deadlines, and manage multiple tasks
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Experience with Zapier, Make, and API integrations
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Experience with UX/UI or brand-aligned digital solutions (preferred but not required)
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Basic SEO knowledge (preferred but not required)
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Comfortable troubleshooting basic automations + integrations (Zapier or similar)
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Strong organization + documentation habits (SOPs, checklists, trackers)
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Comfortable with community management and customer-facing communication
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Ability to overlap at least partially with U.S. business hours (PST preferred)
Preferred (Nice to Have)
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WordPress maintenance experience
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Basic SEO knowledge (on-page, site hygiene)
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Experience supporting US service businesses (construction/equipment rentals, mortgage lending)
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Familiarity with tracking basics (UTMs, pixels), maintenance only
About Company
Iron Core Rentals is a proudly veteran-owned heavy equipment rental company based in Modesto, California, serving contractors and industrial clients throughout the Central Valley. Built on the values of discipline, accountability, and integrity, we provide dependable, well-maintained equipment that keeps job sites moving efficiently and safely. We prioritize equipment readiness, operational precision, and responsive customer support.
As a veteran-owned business, Iron Core Rentals operates with a mission-first mindset. We value hard work, clear communication, and follow-through. Our team works closely with contractors to ensure smooth scheduling, timely deliveries, and professional service at every stage of the rental process.
At Iron Core Rentals, we don’t just provide equipment, but dependable support backed by strong leadership and a commitment to excellence.
