Overview
The Digital Marketing Specialist leads the development and execution of digital marketing
strategies with a primary focus on driving student enrollment and retention. This role
manages paid and organic campaigns, oversees funnels and automation systems, and
leverages AI-driven tools to enhance engagement and conversion performance. The ideal
candidate brings strong experience in performance marketing, enrollment-focused
outreach, and CRM-based lead nurturing.
Key Responsibilities
Digital Campaign Management
● Plan, launch, and optimize paid and organic digital marketing campaigns.
● Conduct audience research, refine targeting, and manage campaign performance.
● Execute A/B tests and adjust messaging, creative, and strategy based on results.
Paid Advertising
● Manage Meta Ads and Google Ads campaigns from setup through optimization.
● Implement retargeting and scaling strategies to increase ROI.
● Monitor platform performance and adapt to new features and best practices.
Marketing Automation & AI Integration
● Deploy and manage AI agents to improve engagement and streamline marketing
workflows.
● Build automated nurturing sequences and customer journeys.
● Integrate automation to support efficiency and improve conversion performance.
Lead Generation & Funnel Management
● Build and optimize funnels using Systeme.io and GoHighLevel (GHL).
● Manage lead capture, list building, segmentation, and nurturing.
● Drive improvements in conversion rates across all stages of the funnel.
Reporting & Analytics
● Track and analyze KPIs across all marketing channels.
● Prepare clear performance reports and use insights to guide strategic decisions.
● Maintain accurate tracking and attribution across platforms.
Cross-Functional Collaboration
● Work with creative, sales, and operations teams to align marketing initiatives.
● Ensure consistent messaging and brand alignment across all campaigns.
● Support internal teams with marketing insights and campaign data.
Qualifications & Requirements
● Proven experience in digital marketing with a strong focus on paid media (Meta Ads
and Google Ads).
● Demonstrated ability to drive traffic, engagement, and lead generation.
● Experience in student recruitment, enrollment marketing, or education-sector
outreach (strongly preferred).
● Experience managing funnels, automation, and CRM workflows.
● Strong analytical skills with the ability to interpret data and optimize accordingly.
● Ability to work independently and collaboratively in a fast-paced environment.
● Excellent communication, organizational, and problem-solving skills.
Required Tools & Platforms
● Meta Ads Manager
● Google Ads
● Systeme.io
● GoHighLevel (GHL)
● Canva
* Fluent English is required for this role.
Sueldo: $23,000.00 - $28,000.00 al mes
Beneficios:
Lugar de trabajo: remoto híbrido en Hermosillo, Son.
