Overview
The Digital Marketing Specialist leads the development and execution of digital marketing
strategies with a primary focus on driving student enrollment and retention. This role
manages paid and organic campaigns, oversees funnels and automation systems, and
leverages AI-driven tools to enhance engagement and conversion performance. The ideal
candidate brings strong experience in performance marketing, enrollment-focused
outreach, and CRM-based lead nurturing.
Key Responsibilities
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Digital Campaign Management
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Plan, launch, and optimize paid and organic digital marketing campaigns.
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Conduct audience research, refine targeting, and manage campaign performance.
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Execute A/B tests and adjust messaging, creative, and strategy based on results.
Paid Advertising
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Manage Meta Ads and Google Ads campaigns from setup through optimization.
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Implement retargeting and scaling strategies to increase ROI.
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Monitor platform performance and adapt to new features and best practices.
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Marketing Automation & AI Integration
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Deploy and manage AI agents to improve engagement and streamline marketing
workflows. -
Build automated nurturing sequences and customer journeys.
Integrate automation to support efficiency and improve conversion performance.
Lead Generation & Funnel Management
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Build and optimize funnels using * and GoHighLevel (GHL).
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Manage lead capture, list building, segmentation, and nurturing.
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Drive improvements in conversion rates across all stages of the funnel.
Reporting & Analytics
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Track and analyze KPIs across all marketing channels.
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Prepare clear performance reports and use insights to guide strategic decisions.
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Maintain accurate tracking and attribution across platforms.
Cross-Functional Collaboration
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Work with creative, sales, and operations teams to align marketing initiatives.
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Ensure consistent messaging and brand alignment across all campaigns.
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Support internal teams with marketing insights and campaign data.
Qualifications & Requirements
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Proven experience in digital marketing with a strong focus on paid media (Meta Ads
and Google Ads). -
Demonstrated ability to drive traffic, engagement, and lead generation.
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Experience in student recruitment, enrollment marketing, or the education sector
outreach (strongly preferred). -
Experience managing funnels, automation, and CRM workflows.
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Strong analytical skills with the ability to interpret data and optimize accordingly.
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Ability to work independently and collaboratively in a fast-paced environment.
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Excellent communication, organizational, and problem-solving skills.
Required Tools & Platforms
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Meta Ads Manager
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Google Ads
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GoHighLevel (GHL)
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Canva
Nivel de educación deseada:
Superior - titulado
Nivel de experiencia deseada:
Nivel Medio
Función departamental:
Marketing / RRPP / Comunicación
Industria:
Marketing
Habilidades:
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gohighlevel
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english
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marketing
Esta vacante viene de la bolsa de empleo Talenteca.com:
https://www.talenteca.com/anuncio?j_id=6a10e369370000320018f08f&source=indeed 