Advertising & Sales
Team Lead, Agency Growth Sales, SpLATAM - Mexico
Location
:
Mexico City
Employment Type
:
Regular
Job Code
:
A15589A
Responsibilities
At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.
About the team:
TikTok's Agency Sales team is at the forefront of connecting agencies of all sizes with TikTok's creative ecosystem — helping them unlock performance, build compelling narratives for their clients, and grow sustainably on the platform. Our team operates at the intersection of business strategy, product expertise, and client partnership.
The LATAM Agency team is a high-growth, high-impact environment where no two days are the same. We move fast, think big, and win together.
About the role:
We are looking for an experienced Team Lead to head our Agency Sales function across Latin America. This is a player-coach role: you will manage and mentor a team of Agency Partner Managers while also owning strategic relationships with our most critical agency partners in the region.
You will be responsible for driving revenue growth, developing the agency ecosystem, and representing TikTok as the go-to performance and brand-building platform for agencies across Brazil & SpLATAM markets including Mexico, Colombia, Argentina. You will be a key voice in shaping regional strategy, go-to-market motions, and long-term agency enablement programs.
This role requires an experience leader with deep knowledge of the LATAM agency landscape, a proven track record of exceeding revenue targets, and the ability to inspire and develop high-performing teams in a hyper-growth environment.
In-Office Policy - We are currently working in the office 4x a week in Polanco and will be moving to full-time, 5 days in-office by September 2026.
- Please submit your resume in English in order to be considered*
Responsibilities:
1) Team Leadership & People Development
- Lead, coach, and develop a team of Agency Partner Managers across region, fostering a high-performance culture rooted in accountability, creativity, and commercial rigor.
- Set clear team objectives, track performance against KPIs, and provide structured feedback and development plans to support individual growth.
- Recruit, onboard, and retain top commercial talent as the team scales.
- Serve as a role model for consultative selling, strategic account management, and cross-functional collaboration.
2) Revenue & Business Growth
- Own and drive the team's revenue targets across the SMB agency segment in LATAM, with accountability for both top-line growth and portfolio health metrics.
- Identify, prioritize, and develop strategic agency partnerships — including independent agencies, regional networks, and in-market holding company affiliates.
- Architect and execute scaled engagement models that allow the team to grow agency revenue efficiently across a large and diverse book of business.
- Build and manage a robust pipeline of new agency acquisition opportunities, translating market trends into actionable growth strategies.
3) Agency Partnerships & Enablement
- Build deep, strategic relationships with C-level and high-level stakeholders at top agencies
- Lead executive business reviews (QBRs) and joint business planning sessions with key agency partners to align on growth roadmaps and investment strategies.
- Develop and oversee structured agency education and certification programs, ensuring partners are fluent in TikTok product solutions, creative best practices, and full-funnel strategies.
- Champion TikTok's value proposition externally, representing the platform at industry events, agency summits, and partner forums across the region.
4) Strategy & Cross-Functional Influence
- Serve as the primary voice-of-the-market for LATAM agency insights, providing structured feedback to Product, Marketing, and Operations to shape platform priorities and scaled solutions.
- Partner closely with cross-functional teams including Global Sales Excellence, Marketing, Trust & Safety, and Ops to design and execute regional go-to-market initiatives.
- Develop data-driven strategic narratives and market analysis to inform leadership decisions and regional investment priorities.
Qualifications
Minimum Qualifications:
- Years of experience in digital advertising, media sales, or agency partnerships, with at least 3 years in a team leadership or management role.
- Deep, firsthand knowledge of the LATAM agency ecosystem — including the leading independent agencies, regional holding company structures, and the key decision-makers shaping client investment across major markets.
- Demonstrated track record of exceeding revenue targets and growing complex, multi-stakeholder agency relationships in a fast-paced commercial environment.
- Proven ability to coach and develop commercial talent, with experience building and scaling high-performing sales teams.
- High written and oral proficiency in Spanish and English is required due to frequent communications with stakeholders based in Spanish-speaking markets".
- Strong command of the digital advertising ecosystem — including performance marketing, programmatic, social, and full-funnel planning — with the ability to credibly advise high-level agency leaders.
Preferred Qualifications:
- Experience at a social media, digital platform, or ad tech company, ideally working directly with or within agencies at a leadership level.
- Familiarity with TikTok's advertising solutions, including TikTok for Business, Shop Ads, and performance-based products.
- Knowledge of auction-based and programmatic ad products, and experience translating product complexity into commercial narratives for agency audiences.
- Experience designing and leading scaled agency enablement programs such as certification tracks, partner academies, or structured QBR frameworks.
- Strong executive presence with the ability to engage C-suite stakeholders both externally (agency partners) and internally (TikTok leadership).
- Passion for TikTok's mission and a genuine curiosity about creator culture, short-form content trends, and the evolving role of social commerce in LATAM.
- Entrepreneurial mindset — comfortable building from the ground up, iterating quickly, and driving clarity in ambiguous, high-growth environments.
Job Information
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
https://tinyurl.com/RA-request
