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Email & SMS Marketing Specialist

3types -
Desde casa

Postulación rápida

Información del empleo

Tiempo completo

Cualificaciones

Shopify
Inglés

Descripción completa del empleo

Role Overview

The Email & SMS Marketing Specialist is responsible for executing and optimizing all lifecycle marketing efforts across email and SMS. This role owns campaign and flow execution from concept through deployment, working closely with the design and paid media teams to drive revenue, retention, and customer engagement. All work will be performed for ecommerce clients and limited service based businesses.

This person must be both creative and analytical with the ability to write compelling copy, guide creative direction, build high-performing campaigns in Klaviyo, and continuously improve performance based on data.

Core Responsibilities

1. Campaign Execution

Plan, build, and deploy email and SMS campaigns in Klaviyo/Postscripts/Shopify/Review platforms/Rewards platforms.
Develop campaign concepts including messaging angles, offers, and timing
Write clear, conversion-focused copy for emails and SMS
Implement designs provided by the design team into fully functional emails
QA all campaigns across devices and inboxes before launch

2. Creative Direction & Team Collaboration

Provide clear direction to the design team on email/SMS creative for campaigns and flows
Brief designers on layout, messaging hierarchy, and conversion goals
Review and provide feedback on designs to ensure alignment with performance goals
Collaborate with paid media and creative teams to align messaging across channels

3. Flow Development & Optimization

Build and manage automated flows (welcome, abandoned cart, browse abandonment, post-purchase, winback, etc.)
Continuously optimize flows for conversion, revenue, and engagement
Identify gaps in lifecycle marketing and recommend new flows

4. Segmentation & List Management

Create and manage audience segments based on behavior, purchase history, and engagement
Maintain list health (cleaning, suppression, engagement management)
Develop targeted messaging strategies for different customer cohorts

5. Shopify & On-Site Integration

Work within Shopify to understand customer data, product launches, and promotions
Set up and optimize pop-ups, forms, and lead capture experiences
Ensure proper integration between Shopify and Klaviyo (events, data syncing, tracking)

6. Project & Task Management

Create clear internal tasks for design and development teams based on campaign and flow needs
Translate marketing strategy into actionable tasks with clear deadlines and deliverables
Ensure all required assets and dependencies are accounted for prior to launch
Coordinate timelines to ensure campaigns and flows are launched on schedule

7. Performance Tracking & Reporting

Monitor key KPIs: revenue, open rate, CTR, conversion rate, unsubscribe rate
Report on campaign and flow performance weekly and monthly
Provide actionable insights and recommendations based on data
Run A/B tests on subject lines, creative, offers, and timing

Bonus (Nice to Have)

Ability to design emails (Figma or similar)
Experience with SMS compliance and deliverability best practices
Familiarity with other platforms (Postscript, Attentive, etc.)

Requirements

3+ years experience in email and/or SMS marketing (eCommerce preferred)
Strong experience with Klaviyo
Strong copywriting skills (direct response focused)
Experience working with Shopify brands
Detail-oriented with strong QA and organizational skills
Ability to manage multiple accounts and deadlines

Success in This Role Looks Like

Consistent growth in email/SMS revenue contribution
High-performing flows that drive automated revenue
Clear and effective creative direction that improves campaign performance
Clean, error-free campaign execution
Clear reporting with actionable insights
Proactive ideas that improve performance

Job Type: Full-time

Experience:

Klaviyo: 1 year (Required)

Language:

English (Required)

Work Location: Remote

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