Requisition ID: 35174
At Terumo Blood and Cell Technologies, our 8,000+ global associates are proud to come to work each day, knowing that what we do impacts the lives of patients around the world.
We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient’s life every second of every day and are committed to continuing to increase the number of patients we serve.
With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential.
ASSOCIATE MARKETING MANAGER GBS
Working under Latin America Marketing Management direction, this role operates with autonomy and strong cross-functional influence, leading the development and execution of GBS marketing strategies across LATAM, with focus on Whole Blood Manual (WBM), Automated Collections (AC), and Sterile solutions.
The position plays a key role in strengthening the core blood center business, accelerating automation adoption, supporting portfolio growth, and enabling commercial teams with strategic tools, customer insights, market development initiatives, and differentiated value propositions.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Support the annual planning process and lead the development and execution of GBS mid- and long-term marketing strategy across LATAM.
- Translate customer needs, market trends, operational challenges, and blood center priorities into actionable marketing strategies and commercial plans.
- Lead regional marketing initiatives for GBS, ensuring alignment with LATAM business priorities and global strategic direction.
- Support the execution of marketing initiatives across the blood center portfolio, partnering with commercial teams to drive market development, customer engagement, value-based positioning, sales enablement, and long-term business growth.
- Collect, analyze, and monitor competitor intelligence, market dynamics, pricing evolution, customer needs, and adoption trends across LATAM.
- Partner with Sales, Product Specialists, Commercial Excellence, Medical Affairs, Service, and Global teams to support business opportunities and strategic account development.
- Develop and support GBS materials, including brochures, presentations, value messaging, customer-facing tools, launch materials, and sales training content.
- Support product launches, portfolio transitions, sunset communications, software updates, and customer migration plans.
- Monitor key business indicators such as sales vs. forecast, product mix, market share, adoption rates, pricing performance, pipeline evolution, and competitor activity.
- Lead regional campaigns and initiatives, ensuring timely execution, budget control, and post-campaign analysis.
- Support congresses, workshops, customer events, educational programs, and regional commercial meetings related to GBS.
- Build and nurture relationships with KOLs, blood center leaders, scientific societies, associations, and strategic customers across LATAM.
- Serve as the LATAM connector between local market execution, regional commercial priorities, and global GBS strategy.
MINIMUM QUALIFICATION REQUIREMENTS
Education
- Bachelor’s degree in Marketing, Business, Biomedical Engineering, Biotechnology, Life Sciences, Healthcare Management, or related field.
- Postgraduate studies or certifications in Marketing, Business, Healthcare Innovation, or Commercial Strategy highly valued.
Experience
- 4-5 years of marketing experience, preferably in medical devices, diagnostics, healthcare, transfusion medicine, or blood center solutions.
- Experience or solid understanding of blood banking, transfusion medicine, automation, apheresis, or medical equipment preferred.
Skills & Knowledge
- Strong marketing planning, strategic thinking, and commercial execution capabilities.
- Ability to translate customer insights and market needs into clear value propositions and actionable plans.
- Excellent communication, presentation, and storytelling skills.
- Strong cross-functional leadership and ability to influence in a matrix organization.
- Ability to manage multiple projects across countries, portfolios, and stakeholders.
- Solid understanding of go-to-market planning, segmentation, targeting, campaign execution, and sales enablement.
- Proficiency in English and Spanish required; Portuguese valued.
- Proficiency with Salesforce, Power BI, CRM tools, digital platforms, and Microsoft Office.
ADDITIONAL INFORMATION
- Must be willing to travel internationally and domestically across LATAM.
- Ability to operate with autonomy, accountability, and strategic ownership in a complex regional environment.
- Alignment with Terumo BCT values, leadership competencies, and GBS strategic priorities.
- Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
- In 2024, Terumo Blood and Cell Technologies reached $1.5 billion in revenue.
- We employ nearly 8,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
- We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
- Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
- Respect – Appreciative of others
- Integrity – Guided by our mission
- Care – Empathetic to patients
- Quality – Committed to excellence
- Creativity – Striving for innovation
Job Segment: Marketing Manager, Medical Device, Biomedical Engineering, CRM, Marketing, Healthcare, Engineering, Technology
