Trade Marketing Manager
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Trade Marketing Manager

Energizer -
Ciudad de México, CDMX

Postulación rápida

Información del empleo

Tiempo completo
$621,400 a $1,598,900 por año

Cualificaciones

Microsoft Powerpoint
Microsoft Excel
Administración de personal
Plurilingüe
Mercadotecnia
Inglés
Licenciatura
Negocios
Gestión de venta al por menor

Descripción completa del empleo

The Trade Marketing Manager is responsible for developing and executing Trade Marketing strategies across all commercial channels, including Modern Trade and Traditional Trade. This role translates brand and commercial objectives into customer and shopper activation programs that drive profitable growth, increase market share, expand distribution, and deliver best-in-class point-of-sale execution.

Reporting directly to the Business Director, the Trade Marketing Manager leads the commercial execution agenda, category management initiatives, channel visibility strategies, and customer planning activities, helping position Energizer as the preferred category partner across retailers, wholesalers, and traditional trade customers.

Trade Strategy & Commercial Execution

Translate brand and commercial objectives into actionable channel strategies and execution plans.
Develop the "Picture of Success" and establish best practices for in-store execution and visibility.
Drive flawless execution of promotional campaigns, temporary displays, and new product launches.

Category Management

Lead category management initiatives using shopper insights and market analytics.
Develop compelling category growth stories for key retail partners.
Lead Category Line Reviews and support Joint Business Planning initiatives.

Point-of-Sale Visibility

Design and implement channel-specific visibility solutions, secondary placements, and customized display programs.
Support sales teams with high-impact merchandising materials and POP solutions.

Distribution & Retail Execution

Monitor and improve key execution metrics, including:
- Distribution expansion
- Share of Shelf
- Display execution
- Promotional compliance

Trade Marketing Budget Management

Manage the Trade Marketing budget efficiently, maximizing ROI across promotional investments, displays, and merchandising materials.

Cross-Functional Collaboration

Act as the primary liaison between Sales, Brand Marketing, Finance, and Supply Chain to ensure seamless commercial execution.
Support strategic planning and commercial review meetings.

Traditional Trade & Wholesale Development

Develop channel-specific Go-to-Market strategies, promotional mechanics, and trade toolkits tailored to wholesalers and traditional trade customers.

Competitive Intelligence

Monitor market trends, competitor activity, pricing dynamics, and shopper behavior to proactively recommend commercial actions.

Required Qualifications

Bachelor's degree in Business, Marketing, or a related field.
3–4+ years of experience in Trade Marketing, Category Management, or Commercial Execution within the FMCG, CPG, or Pharmaceutical industries.
Proven experience managing Trade Marketing budgets.
Experience leading Category Line Reviews and retail execution initiatives.
Strong analytical skills with advanced proficiency in:
- Microsoft Excel
- Microsoft PowerPoint
Working knowledge of syndicated data platforms such as Nielsen and ISCAM.
Excellent communication, presentation, and stakeholder management skills.

Preferred Qualifications

Experience using retailer data portals.
Demonstrated success developing Trade Marketing strategies for both Modern Trade and Traditional/Wholesale channels in Mexico.
Fluent in both English and Spanish.

Working Relationships

Internal

Sales
Brand Marketing
Finance
Supply Chain
Business Director

External

Retail Buyers
Category Managers
Wholesale Customers
Trade Agencies
External Vendors

Working Environment

Travel required: Up to 25%

Postulación rápida

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