About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Manager, DTC
Overview
At SharkNinja, we’re building a best-in-class DTC business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven Manager, DTC Merchandising to own and grow a category like a business.
This role is accountable for assortment strategy, revenue growth, margin performance, and inventory health across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising.
You will operate as an end-to-end owner, akin to a General Manager , using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results.
Key Responsibilities
Own Category Performance
Own and deliver revenue, margin, and inventory targets for your category within the DTC channel
Identify risks and opportunities early and take decisive action to course-correct
Lead weekly business reviews focused on actions and decisions , not reporting
Assortment Strategy & Line Planning
Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, exit)
Evaluate SKU productivity and make clear recommendations on what to scale, fix, or remove
Partner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded in consumer demand and commercial opportunity
Forecasting & Inventory Ownership
Own demand forecasts informed by performance trends, market signals, and commercial judgment
Partner with Supply Chain and Planning to optimize inventory flow, availability, and risk mitigation
Balance growth with inventory health, managing weeks of supply, turns, and stock risk
Promotional & Pricing Strategy
Develop and execute promotional and pricing strategies aligned to revenue and margin goals
Evaluate promotional effectiveness, understanding revenue vs. margin trade-offs
Lead a test-and-learn approach to continuously improve promotional ROI
Digital & Site Merchandising
Own the end-to-end on-site merchandising strategy to drive conversion, AOV, and revenue
Prioritize product visibility and placement based on performance, inventory position, and commercial priorities
Optimize category navigation, product storytelling, and bundling to enhance the digital shelf experience
Data-Driven Decision Making
Translate data into clear actions and commercial decisions
Leverage insights across sales, conversion, traffic, and customer behavior to inform strategy
Build and communicate a strong point of view on performance and what needs to happen next
What Good Looks Like
Operates as an owner of a business , not just a function
Makes fast, clear decisions with imperfect information
Balances data, customer insight, and commercial instinct
Comfortable making trade-offs across revenue, margin, and inventory
Proactively identifies issues and acts with urgency
Communicates with clarity and conviction, focused on actions and outcomes
Qualifications
5–8+ years of experience in merchandising, DTC/eCommerce, buying, or category management
Strong commercial and financial acumen, including margin, forecasting, and inventory management
Experience owning or influencing assortment, pricing, and promotional strategy
Highly analytical with the ability to turn data into clear, actionable insights
Experience in eCommerce or omnichannel retail environments
Preferred Experience
Direct experience with DTC site merchandising and digital shelf optimization
Background in consumer products or hard goods
Experience operating in a test-and-learn or experimentation-driven environment
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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For candidates based in all regions , please refer to this Candidate Privacy Notice .
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at
[email protected]