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Performance Marketing Manager
Pavago —México
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Performance Marketing Manager

Pavago
México

Postulación rápida

Información del empleo

Tiempo completo

Cualificaciones

YouTube
Salesforce
Google Tag Manager
Adobe Creative Suite
B2B
Facebook
HubSpot
Google Ads
Google Analytics
Liderazgo
Marketo

Descripción completa del empleo

Performance Marketing Manager (Google Ads, Meta, LinkedIn, Paid Media)

Location: Remote
Job Type: Full-Time
Working Hours: U.S. Time Zones

About the Role

We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.

This is a hands-on, execution-focused role where you will directly impact:

Lead generation
Paid media performance
Funnel optimization
Budget efficiency
Revenue growth

You will manage campaigns across:

Google Ads (Search, Display, YouTube, Performance Max)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
X (Twitter), Reddit, TikTok
Emerging paid acquisition channels

If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.

Key ResponsibilitiesPaid Media Strategy & Campaign Execution

Build, launch, and manage campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok, Reddit, X (Twitter)
Develop full-funnel B2B lead generation strategies.
Own campaign setup including:
- Account structure
- Audience targeting
- Conversion tracking
- Creative direction
Write and test high-converting ad copy and creatives.
Align messaging across:
- Paid media
- Landing pages
- Content funnels

Optimization & Scaling

Monitor campaign performance daily and optimize proactively.
Improve key metrics:
- CTR
- CPC
- CPL
- CPA
- ROAS
- Conversion rates
Run structured A/B tests across:
- Ad creatives
- Headlines
- Audiences
- Bidding strategies
- Landing pages
Identify and scale profitable acquisition channels.
Stay updated on:
- Platform algorithm changes
- Attribution updates
- Privacy regulations

Analytics, Attribution & Reporting

Track performance using:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Platform dashboards
Audit and troubleshoot:
- Pixel setups
- Conversion tracking
- Attribution models
- UTM structures
Build reports focused on:
- Insights
- Trends
- Optimization recommendations
- Revenue impact
Translate data into actionable growth strategies.

Funnel & Conversion Optimization

Analyze funnel drop-offs and user behavior.
Improve landing page conversion rates and UX.
Optimize retargeting and audience segmentation strategies.
Focus on both lead quality and acquisition efficiency.

Cross-Functional Collaboration

Partner with:
- Marketing
- Sales
- Content teams
- Designers
Provide creative and messaging feedback based on performance data.
Contribute to broader:
- Growth marketing
- Demand generation
- Revenue initiatives

RequirementsMust-Have

3+ years of hands-on experience in performance marketing or paid media.
Proven experience managing:
- Google Ads
- Meta Ads
- LinkedIn Ads
Strong background in B2B lead generation.
Deep understanding of:
- PPC strategy
- Audience targeting
- Retargeting
- Funnel optimization
- Attribution models
Advanced experience with:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion tracking setup
Ability to independently:
- Build campaigns
- Launch tracking
- Optimize performance
- Report results
Strong ad copywriting and testing skills.

Nice to Have

Experience with:
- HubSpot
- Salesforce
- Marketo
Experience managing:
- Multiple accounts
- Large advertising budgets
Certifications in:
- Google Ads
- Meta Ads
Familiarity with:
- Canva
- Adobe Creative Suite
- CRO tools

What Success Looks Like

Reduced cost per lead (CPL) and cost per acquisition (CPA).
Improved ROAS and campaign efficiency.
Consistent pipeline and lead growth.
Strong attribution accuracy and reporting clarity.
Scalable campaigns across multiple channels.
Fast testing and iteration cycles.

Key Metrics (KPIs)

Click-Through Rate (CTR)
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Lead and revenue growth
Budget efficiency

Why Join Us?

Full ownership of paid acquisition strategy and performance.
Opportunity to scale campaigns across multiple platforms.
High-impact, performance-driven marketing environment.
Strong focus on testing, experimentation, and measurable growth.
Career growth into:
- Growth Marketing Lead
- Head of Paid Media
- Demand Generation Manager
- VP of Growth

Interview Process

Application Review
Initial Interview
Technical Interview (Campaign & Strategy Deep Dive)
Final Interview with Leadership
Offer & Background Verification

Apply Now

If you enjoy performance marketing, scaling paid campaigns, and driving measurable revenue growth through data and experimentation, we’d love to hear from you.

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