Brand Jr Manager Enterogermina
- Location: CDMX – Century Plaza Santa Fe
You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As an Brand Jr Manager Enterogermina, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.
About the job:
In this role, you will be responsible for the overall performance of assigned brands, including sales, profitability, budget management, brand awareness, and product innovation. You will work cross-functionally with Commercial, Finance, Supply Chain, Trade Marketing, and other key stakeholders to identify growth opportunities, develop impactful marketing initiatives, and successfully launch new products aligned with the company's strategic objectives.
This is an excellent opportunity for a marketing professional with experience in the FMCG or OTC industry who thrives in a fast-paced environment and enjoys combining data-driven insights with creative thinking to deliver business results.
Main responsibilities:
- Develop and execute brand strategies aligned with business objectives and global marketing priorities.
- Manage all aspects of brand performance, including market share, sales growth, profitability, brand equity, and budget control.
- Analyze market data, consumer insights, competitive intelligence, and industry trends to identify business opportunities and guide strategic decisions.
- Define target consumer segments and leverage market research, audits, and other available sources to understand consumer behavior and needs.
- Monitor and evaluate monthly sales performance, promotional investments, profitability, inventory levels, and SKU performance across channels and customers.
- Lead the development and execution of marketing campaigns, promotional activities, communication plans, and product launches.
- Prepare marketing briefs and coordinate the development of creative materials with internal and external partners.
- Evaluate the effectiveness of marketing activities, competitive actions, media investments, promotions, and public relations initiatives.
- Identify innovation opportunities and contribute to the development of new products, line extensions, and product improvements.
- Build and support business cases for new brand opportunities and New Business Opportunities (NBOs).
- Manage brand budgets to ensure optimal investment and return on marketing activities.
- Collaborate closely with cross-functional teams to ensure successful execution of brand strategies and business plans.
- Prepare and present reports, business updates, and performance analyses to support decision-making processes.
- Participate in special projects, including new product launches, channel expansion initiatives, and strategic growth projects.
About you:
- Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
- 3+ years of experience in Brand Management, preferably within the FMCG, Consumer Healthcare, or OTC industry.
- Advanced English proficiency.
- Strong understanding of brand strategy, market analysis, and budget management.
- Experience leveraging consumer insights and market data to drive business decisions.
- Excellent analytical, communication, and project management skills.
- Strategic mindset with a strong focus on results, innovation, and cross-functional collaboration.
Preferred: Experience with market intelligence tools such as IQVIA, Nielsen, Kantar, or similar platforms.
This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.
About Us:
Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.
At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.
