20 publicaciones de empleo destacadas en nielsen (¡Están contratando!)

Brand Manager - Lighters
BIC —Ciudad de México, CDMX
- Administración de personal
- Mercadotecnia
- Inglés
5d
Coordinador Trade Marketing
GEPP —Cuajimalpa, CDMX
- Tiempo completo
- Microsoft Powerpoint
- Microsoft Excel
- Mercadotecnia
Postulación rápida
11d
Consumer Products Analytics Associate
Bain & Co. —Ciudad de México, CDMX
- Tiempo completo
- Microsoft Powerpoint
- Microsoft Excel
- Azure
Postulación rápida
Category Analyst ( Temporal)
FERRERO —Guadalajara, Jal.
- Por temporada
- Microsoft Excel
- Mercadotecnia
- Ingeniería
- Oportunidades de crecimiento
Channel Expert (Trade Marketing) | Mayoreo
l'Oréal —Ciudad de México, CDMX
- Tiempo completo
- SharePoint
- Gestión de venta al por menor
- Programa de bienestar
- Vacaciones adicionales o permisos con goce de sueldo
Postulación rápida
Commercial Mananger - Abbott Diabetes Care
Abbott Laboratories —Ciudad de México, CDMX
- Tiempo completo
- Administración de personal
- Salesforce
- Inglés
6d
Wholesaler Channel Director
Pernod Ricard México S.A de C.V —Cuauhtémoc, CDMX
- Trabajo híbrido
- Ingeniería
- Inglés
- Microsoft Office
Postulación rápida
8d
Lead, Digital Process Transformation
The Nielsen Company —Ciudad de México, CDMX
- Tiempo completo
- Inglés
- Maestría
- Licenciatura
- Seguro de vida
Postulación rápida
Senior Category & Shopper Leader
Pierre Fabre —Legaria, CDMX
- Microsoft Excel
- Administración de personal
- Mercadotecnia
Encuestador de campo Zumpango
NIELSEN —Zumpango de Ocampo, Méx.
- $9,582 a $10,232 por mes
- Tiempo completo
- Investigación
- Trabajo al aire libre
- Ventas de mostrador
- Seguro de vida
Postulación rápida
7d
Representante Medico - Sistema Nervioso Central
Armstrong Laboratorios de México, S.A de C.V —Hermosillo, Son.
- $16,600 a $18,600 por mes
- Aplicaciones en linea
- Microsoft Word
- Experiencia en ventas
- Licenciatura
- Seguro de gastos médicos
- Seguro de vida
Postulación rápida
5d
Ejecutivo Business Intelligence || Corporativo
Coca-Cola FEMSA —Ciudad de México, CDMX
- Ingeniería
- Inglés
- Investigación
- Oportunidades de crecimiento
KAM Farmacias/ Retail
SC Johnson —Ciudad de México, CDMX
- Tiempo completo
- Microsoft Excel
- Experiencia en ventas
- Mercadotecnia
3d
Trade Marketing Representative | CDMX
British American Tobacco —Ciudad de México, CDMX
- Microsoft Powerpoint
- Microsoft Excel
- Mercadotecnia
23h
Senior Sales Business Analyst
Unilever —Tultitlán, Méx.
- Tiempo completo
- Microsoft Excel
- Mercadotecnia
- Ingeniería
- Oportunidades de crecimiento
Business Intelligence & Category Management Analyst, CDMX
3M —Ciudad de México, CDMX
- Tiempo completo
- Microsoft Excel
- Administración de personal
- Licenciatura
Marketing Analyst
BIC —Ciudad de México, CDMX
- Microsoft Powerpoint
- Microsoft Excel
- Mercadotecnia
4d
Sales Manager
Tyson Foods —Monterrey, N. L.
- Tiempo completo
- Microsoft Powerpoint
- Microsoft Excel
- Experiencia en ventas
Coordinador Category Management
Nestlé —Granada, CDMX
- Microsoft Excel
- Inglés
- Microsoft Office
Brand Jr Manager Enterogermina
Opella Healthcare Group —Ciudad de México, CDMX
- Tiempo completo
- Administración de personal
- Mercadotecnia
- Inglés
6d

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Brand Manager - Lighters

BIC -
Ciudad de México, CDMX

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Información del empleo

Hace 5 días

Cualificaciones

Administración de personal
Mercadotecnia
Inglés
Maestría
Pérdidas y ganancias
Licenciatura
Marketing digital
Mejora continua
Gestión de cartera de clientes
Negocios
Gestión de venta al por menor
Liderazgo

Descripción completa del empleo

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Purpose of the role

The Brand Manager is responsible for leading the strategic development and execution of the category growth agenda, driving sustainable business results through strong brand building, consumer understanding, and cross-functional leadership with other areas. This role owns local brand strategy and portfolio performance, ensuring the delivery of profitable growth, market share expansion, and superior consumer experiences across channels and touchpoints.

The role requires balancing long-term brand equity building with short-term commercial priorities growing market share targets aligned with BIC’s strategy priorities, transforming insights into actionable growth opportunities while collaborating closely with sales, trade marketing, innovation, finance, consumer insights, and supply chain teams.

Key accountabilities:

Lead the development and execution of annual plan and multi-year brand strategies aligned with business objectives and category priorities.

Own P&L-related brand performance indicators including sales growth, market share, profitability, penetration, and brand health metrics.

Identify and lead growth opportunities through consumer insights, market trends, competitive intelligence, and data analytics.

Lead market information with syndicated data, market share and distribution objectives, making recommendations and sharing predictive information anticipating actions standards.

Drive innovation pipelines including product launches, renovation initiatives, packaging development, and portfolio optimization at a local level.

Increase mental availability, developing integrated marketing campaigns across media, digital, shopper, retail, and experiential touchpoints.

Increase physical availability, partnering closely with Trade Marketing and Sales teams to ensure effective commercialization and execution excellence at point of sale.

Lead agency relationships and external partners to deliver high-quality creative and communication outputs.

Monitor campaign effectiveness and business performance, using data and KPIs to optimize investments and improve ROI.

Manage brand budgets effectively and ensure optimal allocation of resources.

Influence and collaborate cross-functionally with internal stakeholders to align priorities and drive execution.

Mentor and develop junior team members while fostering a culture of innovation, accountability, and continuous improvement.

Knowledge, skills and experience

Minimum qualification required: Bachelor’s degree in Marketing, Business Administration, Economics, or related discipline. MBA or postgraduate degree preferred.

Qualifications:

5-10 years of progressive marketing experience, preferably within FMCG, consumer goods, retail, or related industries.
Proven experience in brand management with responsibility for business growth and portfolio management.
Experience leading integrated marketing initiatives and product innovation projects.
Strong experience working with cross-functional teams in complex organizations.
Demonstrated success managing budgets and delivering measurable business impact.
Advanced English (mandatory).
Knowledge of digital marketing ecosystems, media effectiveness, and shopper marketing principles.
Strong analytical capability with experience leveraging market data and consumer insight (Nielsen, Kantar, Euromonitor, Iscam).
Understanding of financial principles including P&L management and ROI analysis.

Other key factors:

Strategic thinking with strong commercial acumen.
Strong leadership and influencing capabilities.
Excellent communication and storytelling skills.
Data-driven decision-making ability.
Strong project management and prioritization skills.
Ability to work in fast-paced, complex environments.
Entrepreneurial mindset with high ownership and accountability.
Collaborative leadership and team development skills.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.

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KAM Farmacias/ Retail

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