Overview:
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities:
The Opportunity
Responsible for leading the strategic design, orchestration, and optimization of CRM and personalized consumer engagement initiatives across owned media channels.
This role sits at the intersection of business, consumer strategy, data, and marketing technology, translating business objectives into connected consumer journeys that drive acquisition, engagement, enrichment, retention, and loyalty foundations.
The role requires a hybrid profile with strong CRM strategy capabilities, consumer-centric thinking, journey orchestration expertise, and a solid understanding of marketing automation and personalization ecosystems such as Salesforce Marketing Cloud and Customer Data Platforms (CDPs).
The CRM & Personalization Coordinator will work cross-functionally with brand teams, analytics, media, data, and technical teams to define scalable CRM strategies and personalized experiences across multiple markets and business units.
Your Impact
As CRM & Personalization Coordinator your scope would consist of …
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Lead CRM and personalization strategies across consumer lifecycle journeys.
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Design scalable, data-driven journeys across owned media channels.
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Define audience segmentation and personalization approaches based on consumer behavior and business objectives.
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Collaborate with cross-functional teams including Brand, Media, Analytics, Data, and Tech teams.
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Translate business needs into CRM initiatives, journey requirements, and activation plans.
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Oversee CRM campaign planning and execution across channels such as Email, Push, SMS, WhatsApp, and Landing Pages.
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Monitor CRM performance metrics and identify optimization opportunities.
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Drive continuous improvement through testing, insights, and consumer learnings.
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Contribute to the evolution of CRM capabilities, governance, and best practices.
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Support innovation initiatives related to personalization, automation, and consumer engagement.
Qualifications:
Who Are We Looking For?
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4+ years of experience in CRM, Lifecycle Marketing, Personalization, Digital Marketing, or Consumer Engagement roles.
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English proficiency required.
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Strong experience designing and leading end-to-end CRM strategies and consumer journeys across multiple channels and touchpoints.
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Advanced knowledge of Salesforce Marketing Cloud and CRM ecosystems, including journey orchestration, segmentation, automation, and personalization capabilities.
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Experience working with Customer Data Platforms (CDPs), audience strategies, first-party data, and consumer lifecycle frameworks.
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Strong understanding of data-driven marketing, campaign performance analysis, KPI tracking, and optimization methodologies.
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Ability to translate business objectives into scalable CRM and personalization strategies.
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Experience collaborating with technical, analytics, media, and brand teams within cross-functional environments.
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Strong stakeholder management and leadership skills, with the ability to guide and influence teams and strategic discussions.
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Experience managing regional or multi-market CRM initiatives is highly preferred.
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Strategic mindset combined with strong execution and organizational capabilities.
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Excellent communication, presentation, and problem-solving skills.
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us:
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Opportunities to learn and develop every day through a wide range of programs.
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Internal digital platforms that promote self-learning.
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Development programs according to Leadership skills.
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Specialized training according to the role.
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Learning experiences with internal and external providers.
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We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
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Financial wellness programs that will help you reach your goals in all stages of life.
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A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
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And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
