Creative Director
Camp.us is the home of our creative companies.
Brands&People and -1.
About us
Brands&People is a brand-centric company focused on mobilizing commercial brands in Latin America. We steer, innovate, communicate, and maximize brands to accelerate growth. We’re a people-centric company, too. We believe that propelling the creative careers of our staff results in stronger brands for our clients. Our team is an eclectic mix of brand leaders, creative directors, designers, copywriters, media executives, and brand managers, headed by French strategist Emmanuel Moreau and Mexican designer Gerardo Ortiz.
About you
In this role, your primary focus is to ideate, conceptualize and materialize creative concepts. To achieve Brand objectives through extraordinary delivered projects. You are key to fulfilling our mission: Leading Brands in a journey of transformation alongside Brand Leaders, in the pursue of creating value for our clients and their consumers through relevance and awareness.
You are expected to immerse in every Brand's Universe, spot patterns and disrupt conventions around them. You are responsible for every creative deliverable and for the conduction, training and guidance of the creative team.
You create long lasting, memorable Brand experiences and guidelines and guarantee the quality and coherence between the content and the holistic interaction of creativity and design are met at all times. You are the go person whenever it comes to creative direction. Whether it's about consumer experiences, ideas, grammar, spelling or power composing, people will seek your guidance on which path to pursue.
We trust you with these key responsibilities:
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Receive, understand and decode briefs.
- Listen, observe and immerse. Understand thoroughly the road and the challenges ahead.
- Research for references, spot conventionalisms and trends within each Brand’s Universe.
- Lead the Ideation moment in our Brand Journey.
- Define a vision and strategy for each Brand according to our Disruption Methodology.
- Transform visions and strategies into clear, powerful Brand Concepts and creative ideas that resonate, shake, challenge and transform culture in a relevant and memorable way.
- Conceive and deploy concepts and creative ideas into powerful and feasible applications to positively connect with every Brand's audience and community.
- Mobilize and engage in transformation by creating, directing and developing powerful, positive and disruptive campaigns for each Brand.
- Conceive and design creative guidelines and follow them through completion.
- Find unusual sources of inspiration and encourage your team to do so as well.
- Detonate and lead powerful and safe-space brainstorming sessions with your Team.
- Collect and fuel insights.
- Find the best way to deliver meeting time frames and quality standards. (Define which road to follow, which ideas to pursue, how to make things happen)
- Assign and monitor creative tasks, missions and schedules without compromising quality, budgets or deadlines.
- Follow tasks through completion, being the last and ultimate filter for details and quality.
- Ensure creative quality standards, deadlines, brand objectives, roadmaps and ambitions are followed and met.
- Elaborate and display simple, powerful and persuasive presentations to pitch new project ideas and/or to show progress on projects.
- Defend the team's work, being empathetic with our clients as well.
- Assure requested changes are justified, understood and met.
- Spot and explore opportunities for growing value in projects beyond the current scope, and discuss it, seeking guidance and partnering with Brands Leaders, Brand Managers and/or Partners.
Experience & Requirements
6+ years experience in Creative and/or Art Direction (Advertising).
Masters Adobe Suite.
Capable to understand and materialize complex information in simple, creative solutions.
Challenges the usual. Creative thinker.
Good creative, analytic and problem solving skills.
Passionate Researcher. Trend consumer and culture connoisseur.
Good aesthetics and leadership skills.
Critical Behaviors for Success
We have four goals and principles for everyone in our teams: Autonomy, Ecosystem-Thinking, Impact and Personal Transformation. A person that thrives in our culture, understands and behaves according to these 4 principles:
Autonomy—
You do what you love. You love what you do.
You find ways to make things happen while distributing activities, time and energy.
Credibility is earned through execution and getting things done.
You get into the details and deliver results.
You're always ready to get hands-on all aspects of the daily needs. Pragmatism and outcomes orientation are valued.
You start early and finish early with no pending issues.
You channel high levels of energy to specific tasks and finish what you start.
You act like an adult at all times. No one will baby sit you or your work.
Ecosystem-thinking—
You love working with people. Foster harmony in the team and share Good Vibes Only.
You're an example of commitment, teamwork, and solidarity.
You manage your time and energy, in a way everyone's personal life is respected.
Don’t assume anything, ask again.
Clarify doubts and simplify things.
Be honest about your status and whether you’ll make it in time or not.
Always be clear and transparent along the journey.
Share lessons learned and victories won with everybody, everyday.
Ask for feedback from teammates and take them in a mature and constructive way.
You provide constructive, honest, and respectful feedback on time.
You are observant, proactive, and eager to learn.
You respect everyone's role in the journey.
You build trust across the organization by being a good listener and inclusively soliciting input.
Earn your team's respect and your client’s trust.
Make sure interactions within your team and the client are smooth, joyful, and drama-free.
Take time to interpret and share clients' requests in a simplified manner.
Make sure everybody is on the same page and gets the intended message.
You make sure no one's left behind and that everyone enjoys the journey.
Personal Transformation—
You pledge to positively transform yourself.
You’re constantly searching for new abilities to acquire.
You enjoy sharing knowledge with others.
You are curious and keep exploring new journeys to explore.
You love challenging yourself.
Impact—
You believe your work can change the world.
You understand data and feel comfortable working with it.
You sustain your work on real information.
You’re able to clarify the outcomes that can be expected from your work.
