Title: Retail Experience Manager (CHANEL & Distributed Brands)
Department: Comercial
Reports locally to: National Retail Experience Manager
Objectives: Lead the sales strategy and execution across multiple points of sale, with a strong focus on driving sell-out performance and enhancing the customer experience. Ensure optimal resource allocation, manage negotiations with clients and distributors, and oversee the implementation of commercial and marketing initiatives to support long-term sustainable growth.
Key responsibilities:
Team Leadership and Management:
- Recruit, evaluate, and develop high-performing teams, including Supervisors and Beauty Advisors (BAs), with the support of Human Resources.
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Monitor commission calculations, product launches, and reimbursements.
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Foster professional growth through coaching, mentoring, and personalized development plans.
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Coordinate and motivate retail teams, including Counter Managers, Fragrance Specialists, and Beauty Advisors, across assigned brands (CHANEL & Dristributed Brands).
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Supervise field team activities, ensuring timely submission of visit reports and proper follow-up.
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Provide actionable insights and direction based on data analysis to improve sell-out performance and operational efficiency.
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Serve as a liaison between local operations and regional management, ensuring consistent communication and smooth execution of strategies.
Marketing and Training
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Manage marketing tools and implement concrete in-store actions in collaboration with internal teams, distributors, and key retailers.
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Design and execute promotional plans aligned with distributors and brand guidelines.
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Ensure brand image standards are met, maintaining quality and visual excellence at all points of sale.
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Develop and implement promotional strategies in partnership with retailers and distributors.
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Organize training programs, promotional events, and makeup artist visits to increase team engagement and elevate the customer experience.
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Coordinate with the training team to ensure appropriate product knowledge for Beauty Advisors and field staff.
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Oversee the implementation of visual merchandising plans, ensuring compliance with established standards.
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Supervise the execution of trade marketing plans and display installations.
Sales Animation and Leadership
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Ensure net and wholesale sales figures meet or exceed budgeted targets.
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Monitor customer orders, stock rotation, and inventory levels to prevent stockouts or overstocking.
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Negotiate commercial terms with clients, including margins, returns, reimbursements, and key space allocations.
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Develop alternative sales strategies to address and mitigate unexpected market trends.
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Approve and manage the opening/closing of points of sale to ensure brand image standards and optimize profitability.
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Prepare and analyze annual forecasts for products and promotional materials.
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Supervise and coordinate purchase orders with clients and Brand Managers.
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Implement and oversee commercial activations and key events, such as Beauty Schools and Make-Up Artist visits.
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Continuously monitor the local market, competition, and new business opportunities.
What are we looking for?
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Bachelor’s degree in Business Administration, Marketing, Industrial Engineering, or related fields.
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Over 5 years of experience in regional management roles, preferably in the luxury or beauty industry.
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3+ years in sales and retail management roles, preferably within luxury and/or beauty sectors.
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Fluent in English and Spanish.
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Exceptional negotiation and conflict resolution skills with diverse stakeholders.
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Strategic thinker with strong analytical and results-oriented capabilities.
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Advanced skills in data-driven decision-making and use of digital tools.
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Proven leadership abilities, with a focus on team empowerment, coaching, and multicultural collaboration.
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Strong organizational skills and ability to prioritize tasks in a dynamic environment.
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Proficient in MS Office Suite, with advanced skills in Excel and PowerPoint.
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Awareness of digital trends and retail management best practices.
