Brand Manager – Teamfight Tactics
Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a player by building trust, inspiring fandom, and creating meaningful experiences across every touchpoint. For Teamfight Tactics, this means celebrating the strategy, creativity, and competitive mastery at the heart of the game while growing a passionate global community around it.
As a Brand Manager II for Teamfight Tactics, you will primarily lead publishing and brand marketing efforts for TFT Esports (approx. 80% of your scope) while supporting broader TFT publishing initiatives and evergreen brand priorities (approx. 20%). You'll help strengthen TFT's competitive identity through integrated campaigns, compelling storytelling, and player-first experiences that celebrate the game's global esports ecosystem. 80% Esports / 20% Game
This is a highly collaborative role that works across Creative, Communications, Social, Regional Publishing, Esports Product, Broadcast, Community, and Production teams to deliver impactful campaigns that grow fandom and support business outcomes.
You will report to the Senior Manager, Brand Marketing and this role can be based in Mexico city or LAX.
Brand Strategy & Campaign Leadership
- Steward the TFT Esports brand by developing marketing and communications strategies that strengthen its competitive identity and deepen player fandom.
- Lead integrated global marketing campaigns for esports events, tournaments, and competitive moments, from brief through launch, measurement, and retrospective.
- Translate player and audience insights into compelling creative briefs, campaign strategies, and marketing plans.
- Support broader TFT publishing initiatives throughout the year, contributing to game campaigns and evergreen brand priorities beyond the esports calendar.
Cross-Functional Collaboration & Global Publishing
- Partner with Esports Product, Broadcast, Competitive Operations, Social, Community, Influencer, and Regional Publishing teams to develop aligned global marketing plans.
- Partner with regional publishing teams by providing creative frameworks, marketing assets, and best practices that enable locally relevant execution while maintaining global brand consistency.
- Collaborate with Insights, Business Development, Product, and Live Experiences teams to identify opportunities that strengthen the TFT player experience and esports ecosystem.
Creative & Operational Excellence
- Steward creative development across esports marketing initiatives, ensuring work reflects TFT's brand, competitive spirit, and player experience.
- Manage campaign timelines, budgets, agency relationships, and production partners to deliver high-quality work that is on strategy, on time, and on budget.
- Stay closely connected to the TFT community, competitive scene, and broader gaming landscape to identify emerging opportunities and inform future marketing initiatives.
- 3 to 5 years of experience in brand management, product marketing, community marketing, or agency roles within gaming, entertainment, or esports.
- Deep understanding of the TFT esports landscape and a nuanced grasp of the players, fans, creators, and communities that shape its competitive ecosystem.
- Experience developing and executing integrated marketing and communications campaigns from planning through launch.
- Strong understanding of brand fundamentals and experience translating player or audience insights into effective marketing strategies.
- Experience working with gaming audiences, live events, or community-driven marketing initiatives.
- Experience collaborating across cross-functional and international teams to deliver shared goals.
- Experience working with agencies, creative partners, or production teams to bring campaigns to life.
- Experience using campaign performance data and audience insights to evaluate campaign performance and optimize future marketing efforts.
- Excellent written, verbal, and presentation communication skills.
- Familiarity with Teamfight Tactics, Riot Games' portfolio, or competitive strategy games.
- Experience partnering with esports product, broadcast, live event production, or game development teams.
- Understanding of creative production workflows and integrated global marketing campaigns.
- Awareness of emerging trends across gaming, entertainment, sports, and lifestyle marketing.
- Active TFT player and engaged member of the TFT community.
You have strong marketing instincts, enjoy collaborating across disciplines, and care deeply about creating campaigns that resonate with players and fans. You balance creativity with thoughtful execution and are motivated by delivering experiences that strengthen TFT's competitive identity and long-term fandom.
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
Perks: Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k/Private Pension Plan with company match. Check out our benefits pages for more information.
At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you're working directly on a new player-facing experience or you're supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we're better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we're looking forward to your application.
It's our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.
Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:
- Safeguarding confidential and sensitive Company data
- Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
- Accessing Company assets, secure digital systems, and networks
- Ensuring a safe interactive environment for players and other Rioters
These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.
