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Social Media & Video Content Specialist
Blue Trail Software —Querétaro, Qro.
- Tiempo completo
- Gestión de redes sociales
- Inglés
- Liderazgo
7d

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Social Media & Video Content Specialist

Blue Trail Software -
Querétaro, Qro.

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Información del empleo

Tiempo completo
Hace 7 días

Cualificaciones

Gestión de redes sociales
Inglés
B2B
Facebook
Liderazgo

Descripción completa del empleo

BTS is seeking a Social Media & Video Content Specialist who can build our online authority, trust, and visibility through a video-first, professional storytelling approach. This is a strategic role: not about chasing trends, but about crafting a coherent narrative, amplifying our expertise, and improving our credibility across social platforms and professional networks. You will own BTS’ social media presence end-to-end, including strategy, content creation, SEO reporting, performance tracking, and posting. You’ll also develop video content that highlights BTS’ expertise, culture, and thought leadership, helping reduce the sales cycle by fostering trust and authority.

Key Responsibilities

1. Social Media Strategy & Planning

Develop and execute a comprehensive social media strategy aligned with BTS’ business goals.
Translate BTS’ technical expertise (engineering, QA, AI, UX) into clear, engaging content pillars.
Plan and maintain monthly content calendars, ensuring narrative consistency. Monitor social media performance with regular SEO and engagement reports, adjusting strategy as needed.
Identify opportunities to increase online visibility (e.g., creating profiles on DesignRush, Clutch, and other industry platforms).

2. Video Creation & Editing

Produce and edit high-quality video content for professional audiences:
Talking-head videos with BTS employees
Case study highlights
Behind-the-scenes and culture videos
Educational or insight-driven clips
Convert long-form content (interviews, talks, workshops) into compelling short-form social videos.
Ensure videos maintain credibility, clarity, and a polished professional tone.

3. Social Media Management & Content Execution

Craft strong captions that balance technical accuracy, clarity, and warmth.
Schedule and manage posts across LinkedIn (primary), X, Facebook, and other relevant channels.
Maintain consistent tone, style, and messaging across all content.
Manage light community engagement where needed.

4. Collaboration & Cross-Functional Work

Work closely with Marketing, and collaborate occasionally with engineers, QA, and UX teams to source content and insights.
Support CEO LinkedIn profile content and thought leadership.

5. Performance Monitoring & Iteration

Track metrics including engagement, reach, and qualitative feedback.
Analyze SEO and social performance to inform content adjustments.
Iteratively improve content to maximize visibility, credibility, and lead conversion potential.

What We’re Looking For

Strong experience creating video content for B2B or professional audiences
Excellent short- and mid-form video making/editing skills
Ability to make complex or technical topics accessible and engaging
Strong storytelling instincts
High attention to detail and quality
Comfortable interviewing people and guiding them on camera
Interest in tech, software, engineering, or consulting topics
Fluent in written and spoken English

Nice-to-Haves

Experience in tech, software, engineering, or consulting environments
Familiarity with LinkedIn as a primary growth channel
Basic understanding of branding and positioning
Motion graphics or light animation skills

What This Role Is Not

Not a meme account manager
Not influencer-style content
Not a trend-chasing, TikTok-only role

This is a credibility-building, brand-defining position focused on establishing BTS as a trusted authority and shortening the sales cycle through professional, consistent, and strategic social content.

Why Join BTS?

You’ll grow in a company that matters, tackle complex challenges with cutting-edge tools, learn from top peers and leaders from all around the world, and accelerate your career in a culture that invests in your success by mentoring and empowering you.

Location

Tepatitlan / Querétaro Type: Full Time

About Us

Pride in our people. Quality in our work.

At Blue Trail Software, we build software like it’s ours, crafted by engineers who care and delivering results that last. We work alongside the world’s most innovative companies on mission-critical projects that push technology beyond its boundaries.

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