Senior Social Media Specialist
Marketing, Social Media, Paid Media & Digital Growth
Guadalajara, Jalisco, México
Tijuana, Baja California, México
On-Site
Help Build the Digital Presence Behind the Mission
At FLF, meaningful client relationships begin with meaningful digital connections.
As our organization continues to grow, we rely on innovative social media strategies, compelling content, and high-performing paid advertising campaigns to reach individuals who need our services and inspire them to take action.
We are seeking an experienced Senior Social Media Specialist to lead our organic and paid social media strategy, optimize media buying performance, and help grow our digital presence across today's most impactful platforms.
If you're passionate about social media marketing, paid advertising, audience growth, and performance-driven digital campaigns, we'd love to hear from you.
Why This Role Matters
As our Senior Social Media Specialist, you will serve as a key contributor to the firm's digital marketing strategy by developing engaging social media experiences and executing high-performing paid advertising campaigns.
You'll collaborate closely with creative, marketing, and leadership teams to build campaigns that increase brand awareness, generate qualified leads, and continuously improve marketing performance through data-driven decision-making.
Your work will directly influence audience growth, lead generation, brand visibility, customer engagement, and the firm's continued expansion.
Compensation & Benefits
- USD salary compensation paid twice a month
- Performance-based bonus opportunities
- Career growth within a rapidly expanding organization
- Ongoing professional development and technical training
- Exposure to modern AI tools and emerging technologies
- Collaborative and performance-driven work environment
- Modern offices located in Guadalajara's premier financial district and Tijuana
What You'll Do
Social Media Strategy & Brand Growth
- Develop and execute comprehensive social media strategies across TikTok, Facebook, Instagram, and other relevant platforms.
- Manage and grow the firm's online presence by increasing engagement, audience growth, and brand awareness.
- Plan, create, schedule, and optimize content aligned with business and marketing objectives.
- Monitor platform trends, audience behavior, and algorithm updates to continuously improve performance.
Paid Media & Campaign Optimization
- Plan, launch, manage, and optimize paid advertising campaigns using Meta Ads Manager and TikTok Ads Manager.
- Build audience segmentation strategies including retargeting, lookalike audiences, and conversion-focused campaigns.
- Manage advertising budgets to maximize return on investment (ROI), lead generation, and campaign efficiency.
- Continuously test creatives, messaging, formats, placements, and bidding strategies to improve campaign performance.
Performance Analytics & Reporting
- Monitor key performance indicators including reach, engagement, conversions, cost per lead, and return on ad spend.
- Analyze campaign performance and translate data into actionable recommendations.
- Develop executive reports and dashboards that communicate campaign results and optimization opportunities.
- Identify emerging trends and recommend data-driven strategies that improve overall marketing performance.
Content Collaboration & Creative Strategy
- Partner with designers, video editors, and content creators to develop engaging visual and video campaigns.
- Ensure consistent messaging, branding, and storytelling across all digital channels.
- Contribute creative ideas for promotions, seasonal campaigns, and viral content opportunities.
- Support content optimization initiatives that improve engagement and conversion rates.
Community Engagement & Brand Reputation
- Manage audience engagement by responding to comments, direct messages, and community interactions across all social platforms.
- Foster meaningful relationships that strengthen brand loyalty, trust, and audience engagement.
- Monitor online conversations and proactively protect the firm's digital reputation.
- Identify opportunities to strengthen community engagement while maintaining a consistent and professional brand voice.
Cross-Functional Collaboration
- Partner with Marketing, Creative, Content, and Leadership teams to execute integrated marketing initiatives.
- Coordinate campaign launches and ensure alignment across digital channels.
- Utilize project management tools to organize priorities and consistently meet deadlines.
- Contribute strategic recommendations that improve social media performance, lead generation, and overall marketing effectiveness.
What We're Looking For
Required Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent professional experience.
- Minimum 5 years of experience managing social media marketing and paid advertising campaigns.
- Experience developing and executing both organic social media strategies and paid advertising campaigns.
- Advanced experience with Meta Ads Manager (Facebook & Instagram) and TikTok Ads Manager.
- Strong understanding of audience segmentation, conversion funnels, lead generation, and media buying strategies.
- Experience managing advertising budgets and optimizing campaigns for measurable business results.
- Strong analytical skills with experience interpreting campaign performance and marketing metrics.
- Experience leveraging AI tools such as ChatGPT, Claude, Gemini, or similar platforms to improve content creation, campaign optimization, reporting, and workflow efficiency.
- Professional proficiency in English and Spanish with excellent written and verbal communication skills.
Preferred Qualifications
- Experience within legal services, personal injury, healthcare, or other service-based industries.
- Experience managing high-budget paid advertising campaigns.
- Knowledge of short-form video marketing and content strategy for TikTok, Instagram Reels, and similar platforms.
- Experience using Meta Business Suite, TikTok Analytics, Google Analytics, Google Tag Manager, or other marketing analytics platforms.
- Meta Blueprint, Google Analytics, Google Ads, HubSpot, or other Digital Marketing certifications.
The Type of Person Who Thrives Here
Our most successful team members are:
- Creative marketers who combine storytelling with data-driven decision-making
- Strategic thinkers focused on measurable business growth
- Highly organized professionals who effectively manage multiple campaigns and priorities
- Analytical problem-solvers who continuously optimize marketing performance
- Collaborative partners who communicate effectively across cross-functional teams
- Continuous learners who embrace AI, emerging technologies, and evolving digital trends
- Accountable professionals committed to delivering exceptional results
Why Join FLF?
At FLF, digital marketing is more than building awareness—it's a strategic advantage.
You'll collaborate with talented creative, marketing, and business professionals while helping shape the digital campaigns that connect thousands of potential clients with our firm.
As we continue investing in social media, paid advertising, AI, and digital innovation, you'll play a key role in building the marketing engine that supports one of the fastest-growing Personal Injury Law Firms.
About FLF
FLF is a growing Personal Injury Law Firm dedicated to helping injured individuals and their families obtain the justice and compensation they deserve.
Our success is driven by talented professionals across legal, client services, business operations, marketing, and technology who work together to deliver exceptional results. We believe that when great people, innovative marketing, and data-driven decision-making come together, extraordinary outcomes follow.
Our Core Values
Loyalty – To our clients, our team, and our mission.
Trust – Building confidence through transparency, consistency, and results.
Respect – For clients, colleagues, and the communities we serve.
Accountability – Taking responsibility for outcomes, both successes and mistakes.
Continuous Growth – Striving to learn, adapt, and improve daily.
Equal Opportunity Employer
FLF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace for all team members.
Ready to Apply?
If you're excited about creating high-performing social media campaigns, optimizing paid advertising strategies, and driving measurable business growth through digital marketing, we'd love to hear from you.
Please submit your resume along with a portfolio showcasing social media campaigns, paid advertising initiatives, or digital marketing projects you've managed, including examples of how your work improved audience growth, lead generation, campaign performance, or return on advertising spend.
