The Pricing and Programs Specialist is responsible for analyzing designated markets and segments, as well as customers and products offered in the distribution channel, for the planning and management of high-impact marketing efforts. Under the direction of the Marketing Coordinator and working closely with the sales team and other support teams to understand the market and its needs, this role will develop, manage, and track the execution and measurement of strategic Pricing and Loyalty Program components. This role requires continuous analysis of market trends and changes to ensure the most suitable strategies, as well as a deep understanding of customers to strengthen or create loyalty bonds to achieve business and operational objectives.
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Apply deep understanding of products and customers in designated market segments to create, coordinate, and implement marketing solutions in the area of pricing and loyalty programs.
- Continuously update market trends and changes in the pumping/water market for planning and executing appropriate strategies.
- Understand and drive corporate strategy through projects in line with the company's mission and vision for Latin America.
- Develop price lists for different territories after conducting in-depth analysis of positioning, cost, and quality of each product.
- Schedule discounts and prices in the system for each client in every territory.
- Analyze margins of each product to ensure the profitability of operations without compromising the necessary positioning for each product line.
- Communicate promotions and/or changes in products internally and externally effectively and timely.
- Analyze requests for special prices to compete in projects or specific cases, always evaluating the product against competition and its profitability.
- Collect extensive information about customers, products, sales, and competitors for proper planning, execution, and tracking of programs.
Scholarship: Professional in Marketing or a related field.
Experience: Minimum 1 to 3 years of experience as marketing, pricing & loyalty programs specialist or related roles.
Skills:
- Demonstrates strong project management skills to meet multiple deadlines; consistent organizational, analytical, time management, and excellent interpersonal skills.
- Applies solid experience and judgment for goal planning and achievement.
- Works independently within a team-oriented, dynamic, and efficient work environment.
- Demonstrates teamwork skills.
- Excellent communication and interpersonal skills.
Franklin Electric is a global leader in water and energy systems, committed to continuous improvement and innovation to meet the diverse needs of our customers. Our founders in 1944 named the company after America’s pioneer electrical engineer, Benjamin Franklin, which lives on today in our culture to drive us to push boundaries and create meaningful change. We offer a comprehensive range of pumps, motors, drives, and controls for residential, commercial, agricultural, industrial, and municipal applications.
More than just a workplace, Franklin Electric is a vibrant and inclusive community of forward-thinkers, united by our mission to drive positive impact worldwide. Our culture fosters career growth and personal development, with a focus on promoting from within and nurturing talent. Our recent awards in “America's Most Responsible Companies”, “Most Trusted Companies” by Newsweek, “America’s Climate Leaders” and “Indiana’s Best Places to Work” attest, we're dedicated to upholding the highest standards of corporate responsibility.
At Franklin Electric, we believe that everyone deserves to be treated fairly and respectfully, and that our diversity of thought, culture and experience makes us a stronger company. Our commitment to social responsibility is evident in programs like the Franklin Women's Network and our philanthropic efforts through the Franklin Wells for the World Foundation. Through these endeavors, we've provided clean water to over 284,000 people in 12 countries, addressing the global water crisis head-on,
Locally in our communities, the Franklin Electric Charitable and Educational Foundation (FECEF) supports causes close to our hearts, such as United Way, Boys & Girls Club, and Big Brothers Big Sisters. Our dedication to excellence extends beyond our products and services, shaping a brighter future for both our employees and the communities we serve. Join us in driving meaningful change and making a difference with Franklin Electric.
