As Trade Marketing Coordinator, you will be in charge of the success of our brands in the region. You will help develop marketing strategies that achieve brand growth, aligning these strategies with sales goals and ensuring implementation. You will report to Trade Marketing Sub Director. You will work in Mérida.
Key Responsibilities
Collaborate on the execution of marketing strategies that achieve brand growth in the region.
Work with the sales team to align marketing strategies with sales goals, ensuring execution.
Maintain relationships with our client portfolio, ensuring their support and commitment to our brands.
Help manage advertising investments in designated locations, ensuring Return on investment aligned with marketing goals.
Help manage the product and service portfolio, identifying opportunities for growth and optimization.
Develop strategies to grow the market share of our brands, analyzing trends, competitors, and market needs.
Ensure coordination of marketing materials across regional stores.
Oversee the use of the advertising fund, ensuring efficient and goal-aligned use.
Encourage and motivate the regional marketing team to achieve established goals.
Work with other departments, such as sales, product, and finance, to guarantee an integrated and aligned strategy.
Conduct monthly monitoring of market share, sales, profitability, brand recognition, perception, and advertising campaign Return on investment.
Analyze sales, market, and consumer data to identify trends and growth opportunities.
Deliver reports on marketing strategy performance and Return on investment to management and other relevant departments.
Qualifications
3 years of background in marketing and brand strategy.
Expertise in creating and building marketing plans, advertising campaigns, and market research.
Competence in analyzing market data to lead informed decisions.
Willingness to travel to support regional projects.
Benefits such as salary, medical insurance, life insurance, between others will be discussed in the process.
How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.
About us:
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.
The PPG Way 2030
We are customer champions
Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.
We act with purpose and speed
Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.
We are excellent operators
Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.
We compete to win
Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.
We are PPG proud
Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.
At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.
PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.
If you need an adjustment due to a disability, please email [email protected].
PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.
PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.
