Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news
#LI-Hybrid Team Overview:
As a BC (Business Campaign) Campaign Strategy Intern at DiDi, you will support the design, execution, and performance analysis of marketing and activation campaigns that drive restaurants and consumers acquisition, retention, and platform engagement across multiple regions. Your work will directly contribute to measurable increases in user activation rates, cost-per-acquisition improvement, and campaign ROI while helping the campaign strategy team scale targeted programs across DiDi’s large, multi-product ecosystem.
Role Responsibilities:
- Analyze campaign performance data and generate weekly dashboards and insights that identify trends, anomalies, and optimization opportunities, contributing to a 10–20% improvement in campaign KPIs.
- Support the planning and execution of cross-channel acquisition and retention campaigns (in-app, push, SMS, paid social), coordinating with product, operations, and creative teams to ensure timely launches and consistent messaging.
- Build and maintain audience segmentation and targeting logic using customer and driver behavioral data to improve precision targeting and lift conversion rates by testing new segment strategies.
- Develop A/B test plans and track results for creative, channel mix, and incentive structures, documenting learnings and recommending scalable changes to reduce CPA and increase LTV.
- Prepare concise business-facing reports and presentation decks that translate campaign findings into actionable recommendations for regional managers and senior stakeholders.
- Monitor campaign budget spend and pacing, flagging risks and proposing reallocation strategies to maximize ROI while ensuring compliance with local market guidelines.
- Assist in local market research and competitive benchmarking to adapt global campaign frameworks to regional behaviors and regulatory constraints, ensuring relevance and compliance.
Role Qualifications:
- Last years of bachelor’s degree in Engineering, Business, Economics, Data Analytics, or a related field is preferred.
- Strong analytical skills with hands-on experience using Excel, SQL, or analytics tools (e.g., Google Analytics, Looker, Tableau) to manipulate datasets and derive actionable insights.
- Proactive, collaborative attitude with experience working in cross-functional teams and the adaptability to prioritize tasks in a fast-paced, high-volume environment.
- Attention to detail and a strong sense of ownership, able to manage campaign tracking, budget pacing, and documentation for multiple regional pilots concurrently.
EEO Statement:
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We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
We are committed to building inclusive and diverse teams.
At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.
Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms
