Growth Marketing Manager (Paid + Organic Acquisition) – Remote | U.S. Time Zones
Position Type: Full-Time, Remote
About the Role
We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels.
This is not a coordination or “campaign management only” role.
We’re looking for someone who understands how to:
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Generate pipeline
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Scale qualified lead acquisition
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Improve conversion efficiency
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Turn attention into measurable revenue growth
You will own:
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Strategy
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Execution
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Optimization
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Testing
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Tracking
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Performance across multiple acquisition channels
This role combines:
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Performance marketing
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Organic growth
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Content strategy
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Funnel optimization
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Analytics
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Growth experimentation
If you thrive on:
execution + testing + iteration + measurable performance,
this role is a strong fit.
What You’ll Own1. Paid Media Strategy & Execution-
Build and manage campaigns across:
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Google Ads (Search, PMax, Display, YouTube)
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Meta (Facebook & Instagram)
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LinkedIn Ads
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X (Twitter)
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Reddit
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TikTok
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YouTube
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Emerging paid channels
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Launch campaigns end-to-end including:
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Targeting
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Audience segmentation
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Tracking
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Ad copy
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Creative direction
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Optimization
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Build full-funnel acquisition strategies focused on:
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B2B lead generation
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Pipeline growth
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Conversion optimization
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Continuously test:
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Hooks
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Messaging
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Creatives
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Audiences
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Offers
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Landing pages
2. Organic & Social Growth-
Own organic growth across:
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LinkedIn
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X (Twitter)
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Instagram
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TikTok
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Reddit
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YouTube
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Develop and execute content strategies aligned with paid acquisition goals
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Test messaging organically before scaling through paid channels
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Build:
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Audience engagement
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Brand visibility
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Inbound demand
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Community traction
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Identify emerging growth opportunities and platform trends early
3. Optimization & Scaling-
Monitor campaign performance daily
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Optimize for:
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CPL
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CPA
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ROAS
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CVR
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Pipeline growth
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Run structured A/B tests across:
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Creatives
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Audiences
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Landing pages
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Bidding strategies
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Scale winning campaigns while maintaining efficiency
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Adapt quickly to:
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Platform updates
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Algorithm shifts
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Attribution/privacy changes
4. Analytics, Tracking & Attribution-
Own:
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Google Analytics (GA4)
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Google Tag Manager
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Conversion tracking
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Pixel implementation
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UTM structures
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Analyze funnel performance across paid and organic channels
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Build clear, insight-driven reporting dashboards
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Translate performance data into actionable growth recommendations
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Identify funnel bottlenecks and optimization opportunities
5. Cross-Functional Collaboration-
Align marketing initiatives with:
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Sales goals
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Pipeline targets
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Revenue objectives
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Collaborate closely with:
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Designers
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Content creators
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Leadership
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Sales teams
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Improve:
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Landing pages
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Messaging
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Creative performance
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Funnel conversion rates
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Contribute to broader lifecycle and growth initiatives
Required Experience & Skills-
3+ years of hands-on growth or performance marketing experience
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Strong platform-native experience with:
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Google Ads
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Meta Ads
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LinkedIn Ads
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Experience running campaigns across:
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X (Twitter)
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TikTok
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Reddit
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YouTube
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Multi-channel ecosystems
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Proven success generating:
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Qualified leads
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Measurable pipeline
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Revenue growth
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Deep understanding of:
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PPC
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Audience segmentation
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Funnel optimization
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Attribution
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Conversion tracking
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Strong experience with:
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GA4
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Google Tag Manager
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Performance reporting
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Strong copywriting and messaging skills focused on conversion
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Ability to independently:
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Launch
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Optimize
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Scale campaigns
Preferred Qualifications-
Experience with:
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Organic social growth
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Content-led acquisition
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Inbound marketing
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Familiarity with:
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HubSpot
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Salesforce
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Marketo
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Experience managing:
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Multiple accounts
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High ad-spend budgets
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Canva or Adobe Creative Suite experience
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Google Ads and/or Meta certifications
What Makes You a Strong Fit-
You are highly execution-oriented
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You think in experiments, not assumptions
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You combine creativity with analytical thinking
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You understand both paid and organic growth loops
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You care about performance outcomes — not vanity metrics
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You move quickly, test aggressively, and iterate constantly
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You thrive in fast-moving environments where ownership matters
What a Typical Day Looks Like-
Review paid and organic performance dashboards
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Launch new campaigns and creative tests
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Optimize targeting, budgets, bids, and messaging
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Analyze funnel performance and conversion bottlenecks
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Collaborate on new creatives and landing page ideas
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Test organic hooks before scaling paid distribution
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Build reports and provide growth recommendations
In short:
You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.
Key Metrics for Success (KPIs)-
Cost Per Lead (CPL)
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Cost Per Acquisition (CPA)
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Return on Ad Spend (ROAS)
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Conversion Rate (CVR)
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Pipeline and revenue contribution
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Organic engagement and inbound growth
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Budget efficiency and scaling performance
Why This Role Stands Out-
Ownership across both paid and organic growth
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Multi-platform growth experimentation
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High-impact role directly tied to revenue growth
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Opportunity to scale campaigns aggressively
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Exposure to full-funnel growth strategy
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Fast-moving, execution-focused environment
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Strong autonomy and creative ownership
Interview Process-
Application Review
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Initial Interview (growth strategy + channel experience)
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Technical Interview (campaign deep dive + live scenarios)
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Final Interview
Apply Now
If you:
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Love performance marketing
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Understand paid + organic acquisition deeply
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Enjoy experimentation and scaling
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Thrive on measurable growth outcomes
This role is a strong fit for marketers who want direct ownership over growth, acquisition, and pipeline performance across modern digital channels
