Work Mode: Remote
Location: Remote - Mexico
Opportunity
The Team
The Talent Marketing team at Kohler is where strategy, data, execution, and storytelling come together to attract, engage, and convert talent. We act as the marketing engine for Talent Acquisition—creating high-impact campaigns to create moments that matter across our career website, paid media channels, social media, and other key candidate touchpoints. From crafting compelling employer brand narratives and collateral to optimizing full-funnel recruitment marketing campaigns, we strive to connect the right talent with the right opportunities at Kohler.
The Role
The Talent Marketing Partner, reporting into the Talent Marketing team, plays a pivotal role in shaping Kohler’s ability to attract, engage, and convert top talent through strategic marketing initiatives across Mexico. This position serves as both a business partner and functional marketer, ensuring that talent marketing strategies align with business objectives while equipping the team with the tools, processes, and insights needed for success. The Talent Marketing Partner overseeing Mexico will join an exciting period of team expansion and can shape the regional Talent Marketing roadmap that will drive meaningful impacts.
Key Responsibilities
Business Partnership & Stakeholder Enablement
Act as a strategic advisor to recruiting teams and business stakeholders, consulting on talent marketing strategies that drive measurable outcomes for manufacturing and corporate roles.
In collaboration with an agency partner, you will develop, implement, and evaluate Talent Marketing strategies and tactics tailored to business needs and workforce priorities.
Enable stakeholders with branded content and attraction materials, ensuring alignment with Kohler’s global Employer Value Proposition (EVP) and Employer Brand (EB) standards.
Serve as a trusted consultant for talent marketing and brand best practices, tools, and emerging trends.
Functional Marketing Capability Enablement
Drive key initiatives across core talent marketing pillars, including:
Channel Marketing: Onboard, test, and optimize paid and organic channels for candidate engagement and conversion.
Employer Brand & Content Marketing: Activate Kohler’s global EVP by implementing branded content, attraction materials, and advocacy programs.
Digital Ecosystems: Enhance candidate experience across career sites, social platforms, channels, ATS platforms, and future marketing tools.
Data & Insights: Establish reporting frameworks and analytics to measure campaign effectiveness, return-on-investment and brand sentiment.
Equip and enable the Talent Marketing team with structures, tools, processes, and technology to execute strategies effectively in Mexico.
Lead continuous improvement efforts to standardize workflows, enhance scalability, and ensure operational excellence.
Collaborate cross-functionally with TA, HR, Communications, and Marketing to maintain brand consistency and governance.
Partner with agency partners and industry vendors to ensure timely delivery of Talent Marketing strategy execution.
Ability to collect, organize, and validate marketing performance data from multiple sources; synthesize insights into clear, actionable narratives; and present findings through compelling presentations that inform strategy and optimize campaign effectiveness.
Skills/Requirements
Minimum Qualifications
5+ years of experience in Talent Marketing, Employer Branding, Recruitment Marketing, or Channel and Brand Strategy; preferably at a marketing agency, global company, or a fast-growing organization.
Strong knowledge of digital and mass media marketing ecosystems, analytics, branding, and campaign optimization.
Experience with paid marketing channels (Meta/WhatsApp, LinkedIn, Google, Job Boards, OOH)
Experience with organic and owned marketing channels (career sites, email, SMS, social media pages, etc.).
Ability to write and verbally communicate in English and Spanish.
Proven ability to consult and influence stakeholders at all levels.
Exceptional project management, organizational skills, and attention to detail.
Critical thinking with the ability to turn data into compelling insights and campaign strategies.
Desired Qualifications
Bachelor’s degree in marketing, advertising, communications, HR, or related field.
Experience with HR technology platforms (job sites, ATS, Workday, career sites, programmatic job media platforms).
Experience with marketing technology and automation tools (CRM, Spinklr, Adobe, Surveys).
Proficiency in GA4, Adobe Analytics, PowerBI, and Excel to effectively analyze marketing performance and generate actionable insights.
Ability to write and verbally communicate in Portuguese to support regional teams in Brazil.
Demonstrated fluency in artificial intelligence (AI) concepts, tools, and applications, including the ability to leverage AI-driven platforms to enhance productivity, decision‑making, and business outcomes.
Experience in content marketing, including the ability to develop, launch, and optimize multi-channel content strategies, with clear measurement of performance and ROI through analytics and reporting insights.
Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact [email protected]. Kohler Co. is an equal opportunity/affirmative action employer.
