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Senior Marketing Manager – GDL

CobaltoTalent
Monterrey, N. L.

Postulación rápida

Información del empleo

Tiempo completo

Cualificaciones

Ventas SaaS
Herramientas de automatización
B2B
Google Ads
Google Analytics
Mercadotecnia B2B

Descripción completa del empleo

Senior Marketing Manager (B2B SaaS / Growth Marketing)

Location

Mexico or Latin America | Guadalajara, Mexico strongly preferred
Hybrid / Flexible work model

About the Role

An international technology company focused on SaaS platforms and marketplace solutions is looking for a highly hands-on, strategic, and growth-oriented Senior Marketing Manager.

This role will lead and execute B2B marketing strategies focused on demand generation, user acquisition, positioning, and pipeline growth for technology platforms operating across the United States and Latin America.

We are NOT looking for a purely corporate branding or agency-management profile.

We are looking for a true growth marketing operator with direct experience executing digital campaigns, optimizing performance, and working inside fast-growing SaaS/startup environments.

Position Objective

Lead and execute the end-to-end B2B marketing strategy, driving measurable growth through:

Demand generation
Paid media
Growth marketing
Acquisition optimization
Brand positioning
Pipeline generation
Continuous experimentation

Key Responsibilities

Strategy & Growth Marketing

Design and execute B2B growth marketing strategies.
Translate positioning into measurable campaigns and initiatives.
Generate pipeline and commercial opportunities.
Execute multi-channel performance-driven campaigns.

Paid Media & Demand Generation

Build and optimize campaigns across Google Ads, LinkedIn Ads, and other platforms.
Optimize CPC, CAC, CVR, and overall campaign performance.
Execute A/B testing and continuous experimentation.
Develop landing pages and acquisition funnels.

Analytics & Performance

Analyze campaign metrics and user behavior.
Generate actionable insights based on data.
Measure impact on pipeline, revenue, and acquisition.

Cross-functional Collaboration

Work closely with sales, product, and leadership teams.
Align messaging, go-to-market initiatives, and commercial objectives.
Participate in strategic growth decisions.

Ideal Profile

Experience

7–10+ years of B2B marketing experience.
Background in SaaS, startups, marketplaces, or technology companies.
Proven hands-on campaign execution experience.
Experience working in fast-growth environments.
Experience targeting the US market.

Required Technical Experience

Google Ads
Google Analytics
LinkedIn Ads
Landing pages
A/B testing
Demand generation
Growth marketing
Performance marketing
Funnel optimization
CRM and marketing automation tools

What We Are NOT Looking For

Purely corporate branding profiles.
Agency coordinators without direct execution experience.
PR or communications-only backgrounds.
Candidates without hands-on paid media platform experience.

Key Competencies

Ownership mentality
Highly execution-focused
Analytical thinking
Fast execution speed
Results-oriented mindset
Experimentation mindset
Executive communication skills
Startup mentality

What Will Make Someone Successful

Early-stage SaaS experience
Growth mindset
Ability to build and optimize campaigns directly
Capability to execute from day one
Autonomous and proactive profile
Comfortable with ambiguity and fast-paced environments

Compensation

Competitive compensation based on experience.

High-visibility role with strong growth potential inside an international technology company.

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