Job Description :
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the function:
Sales is where our brands meet the real world.
This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.
It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.
The purpose of this role is to provide analytical and project support to the Route-to-Consumer (RTC) and Commercial Transformation agenda, helping find opportunities to improve commercial routes, coverage, partner models and execution.
The role will employ commercial data, market insights, benchmarks and financial analysis to support the assessment and development of RTC / RTM initiatives, strategic partnerships and priority growth platforms, including Guinness and RTD´s.
The RTC Analyst will work cross-functionally to turn data into actionable insights and recommendations, support cases and track the implementation and performance of key transformation initiatives.
Mexico is one of Diageo's priority growth markets and a strategically important operation globally, offering significant opportunities across premium spirits. The market is shaped by Premiumization, evolving consumer preferences, digital transformation, and increasing expectations around sustainability and innovation. Success depends on strong cross-functional collaboration to navigate a complex environment, manage risks, and deliver sustainable growth. Achieving this requires us to stay consumer-centric, act decisively, and work as One Team.
Decision Area
What the role decides / recommends
Boundaries, support or escalation
RTC / RTM Analysis
Analyzes commercial routes, coverage, service levels, economics and performance to find opportunities and develop recommendations
Provides analytical support and recommendations to the Commercial Transformation & RTD Director and relevant commercial teams.
Strategic Partnerships
Supports the assessment of potential partners through market research, benchmarks, performance analysis and cases.
Partner strategy, selection and commercial decisions remain with functional leadership and relevant stakeholders.
Guinness / RTD route execution requirements
Analyzes route performance and execution requirements and supports recommendations on coverage, service levels and partner models.
Recommendations must consider brand strategy, channel priorities, supply feasibility, economics and execution capabilities
- Analyze RTC / RTM performance, including sales, distribution, coverage, productivity, service and execution critical metrics.
- Support RTC / RTM projects through data analysis, market sizing, benchmarks and opportunity assessments.
- Develop analyses and arguments for new routes, strategic partnerships and growth opportunities.
- Support Guinness and RTD route development, assessing coverage, customer opportunities, service requirements and route economics.
- Track distributor and partner performance, identifying gaps, trends and improvement opportunities.
- Conduct external benchmarks and market research to identify RTC / RTM guidelines and alternative commercialization models.
- Build and maintain dashboards, scorecards and analytical tools to enable fact-based decision making.
- Support project implementation and governance, tracking achievements, important metrics, risks and actions.
- Translate complex data into clear insights, recommendations and executive-ready presentations.
- Collaborate across Sales, Customer Marketing, RGM, Supply, Finance and Performance to support RTC initiatives.
1. TC / RTM Performance Dashboard & Insights
2. Market, Channel & Coverage Analysis
3. RTC / RTM Benchmarks & Opportunity Assessments
4. Strategic Partnership Analysis & Business Cases
5. Guinness / RTD Route Analysis
6. Route Economics & Scenario Modeling
7. Distributor / Partner Performance Scorecards
8. Growth Platform Business Cases
9. Project Tracking & Implementation Support
10. Performance Reviews & Recommendations
Key Interface
Nature of Interaction
Commercial Transformation Head
Provide analysis, insights and project support for RTC, partnerships and growth platform priorities
Commercial Director
Provide analytical inputs and cases to support strategic decision making
Sales / Channel Leads
Gather market inputs, analyze route performance and validate commercial opportunities
Customer Marketing / Category / Channel Development
Connect RTC analysis with channel priorities, customer opportunities and execution requirements
RGM / Value Creation
Align route economics, pricing, margin and profitability.
Supply / IBP / Customer Service
Align service model, availability, inventory, lead time, SAMBC / OTIF and feasibility.
Finance
Validate cases and value delivery.
Legal / Procurement / Compliance
Support partner selection, contracts and risk management.
Distributors / Strategic Partners
Collect and analyze performance data and support project implementation and performance reviews
Commercial Performance & Value Creation
Track route performance through PULSE and value metrics.
- Bachelor's degree in Business Administration, Industrial Engineering, Economics, Finance, Data Analytics or related field.
- 0–3 years of experience in Commercial Analytics, Sales Operations, Route-to-Market, Commercial Planning, Business Intelligence or related areas.
- Strong analytical skills with experience working with commercial and operational datasets.
- Strong Excel skills and experience building structured analyses and cases.
- Knowledge of Power BI or other visualization tools is desirable.
- Ability to analyze sales, distribution, coverage, customer and profitability data and translate findings into business insights.
- Strong problem-solving skills and ability to structure ambiguous business questions into clear analyses.
- Strong communication skills with the ability to translate data into simple, actionable recommendations and presentations.
- Ability to collaborate across functions and support multiple projects simultaneously.
- Fluent or advanced English and Spanish.
- Previous FMCG / Consumer Goods experience is desirable
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :
Regular
Primary Location:
Mexico City
Additional Locations :
Job Posting Start Date :
2026-08-13
