About Skintific
At Skintific, we are revolutionizing the beauty care industry by delivering high-quality dermocosmetic solutions powered by our proprietary TTE (Trilogy Triangle Effect) technology. As we expand our global presence and establish our founding team in Mexico , we are looking for creative, data-driven, and proactive professionals who are passionate about skincare and digital communication to help us build our brand legacy from the ground up.
Overview
As the Brand Voice for Skintific’s Mexico team, you will shape the brand's identity across local social media platforms, specifically TikTok and Instagram. Your mission is to foster community connection, seamlessly adapting global content from headquarters to fit the preferences of the Mexican market, and developing viral content using authentic materials from local creators.
Key Responsibilities
Brand Content Localization & Management
- Responsible for the Spanish localization, adaptation, and re-creation of general brand materials (images, videos, and copywriting).
- Ensure all content aligns with local popular language, cultural nuances, aesthetic preferences, and beauty trends in Mexico.
- Manage the daily operations of the official TikTok and Instagram accounts, overseeing content planning, scheduling, and community/fan interaction.
Local Material Re-development
- Select high-quality video assets produced by local KOLs/KOCs, collaborating with marketing teammates to handle copyright communication, authorization, and usage agreements.
- Re-edit and package raw video materials into viral short-form videos that reflect the brand's "personality and cool" style.
Cross-Channel Collaboration & Performance
- Plan and execute special social media activations aligned with the launch of core products and new product developments (NPD).
- Collaborate with e-commerce and independent website (Shopify) marketing campaigns to drive conversion traffic through organic content and increase official follower growth.
Requirements
- Resume & Portfolio must be send in ENGLISH to consideration.
- Bachelor's degree or equivalent, preferably in Marketing, Media, Advertising, Communication, or Language-related fields.
- 1 to 3 years of hands-on experience in social media operations or content marketing. Background in the beauty, fashion, wellness, or FMCG industries is highly preferred.
- Professional-level proficiency in Spanish with exceptional copywriting skills. English as a working language is mandatory for direct coordination with global headquarters.
- Proficient in video editing tools (e.g., CapCut, Adobe Premiere, Final Cut Pro) with a proven ability to independently produce high-quality short-form videos.
- Deep understanding of algorithm logic, analytics, and content trends on TikTok, Instagram, and Facebook.
Soft Skills & Competencies
- Keen insight into Mexican digital trends, regional slang, consumer behavior, and beauty references.
- Strong content planning skills, including the ability to independently design and manage monthly content calendars.
- Detail-oriented mindset with the ability to manage multiple tasks efficiently, meeting publishing targets on time and with high quality.
- Excellent communication skills to collaborate effectively within a cross-functional and fast-paced environment.
Bonus Points (Nice-to-Have)
- Successful case studies of growing official social media accounts for beauty or skincare brands.
- Basic graphic design skills using tools like Canva or Adobe Photoshop.
- Prior understanding of influencer marketing dynamics and smooth collaboration with KOL outreach teams.
Equal Opportunity Statement
Skintific Mexico is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment free of discrimination based on race, gender, age, religion, sexual orientation, national origin, or disability status.
Job Types: Full-time, Permanent
Pay: $30,000.00 - $50,000.00 per month
Application Question(s):
- This role is 100% on-site in CDMX (Mon-Fri).
Do you reside here, or how soon can you relocate?
Language:
Work Location: In person
