Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.
Manager, Media Planning
General Purpose of Job
The Manager, Media Planning is responsible for developing a strong understanding of clients’ businesses, goals, and challenges and translating those insights into customized media strategies and plans.
The ideal candidate has a passion for media and digital marketing, experience across both digital and traditional media channels, and the ability to think critically and strategically. This role oversees the media planning process and helps build strong client relationships through clear, concise, and professional communication.
The Manager, Media Planning develops media plans designed to deliver against client goals and KPIs while providing ongoing strategic recommendations that positively impact the client’s business. This role also manages the day-to-day activities of team members, including mentoring, coaching, and developing direct reports.
The Manager will support both existing client strategies and new business opportunities, collaborating across teams to develop innovative media solutions.
Location: Mexico City, Mexico. This is a hybrid role with an expectation of working in the office three days per week.
Key Responsibilities
- Partner with Media Strategy leadership to develop innovative, customized solutions that support the goals of prospective and existing clients.
- Develop and oversee media strategy, campaign planning, budgets, optimization, and testing strategies for full-funnel, multi-platform campaigns.
- Plan across paid media channels, including television, radio, print, out-of-home, digital, social, and mobile.
- Leverage data, insights, and campaign learnings to determine the appropriate channel mix and strengthen data-informed media plans.
- Partner with Analytics teams to incorporate measurement and insights into media strategies and recommendations.
- Translate client audience data, business goals, and challenges into customized media plans.
- Support new business development by helping develop customized media approaches and recommendations for prospective clients.
- Collaborate with directors and peers to develop integrated media strategies that leverage connections planning and creative insights while aligning with client campaign objectives.
- Partner with activation teams to support plan execution and communicate negotiation, placement, and campaign results to clients, as appropriate.
- Stay current on media trends, emerging capabilities, the competitive landscape, and vendor offerings, and
