Key Knowledge
- Email marketing strategy: campaigns, automations, funnels, customer journeys.
- Segmentation and personalization: dynamic lists, user behavior, lifecycle emails.
- Persuasive copywriting: subject lines that get opened, CTAs that convert, concise storytelling.
- Email design: UX/UI best practices, responsive design, visual hierarchy.
- Basic HTML/CSS: to edit templates and avoid rendering issues.
- Deliverability: avoiding spam, domain reputation, SPF, DKIM, DMARC.
- A/B testing: subject lines, content, timing, frequency.
Tools commonly mastered
- Email platforms: Mailchimp, HubSpot, Klaviyo, ActiveCampaign, Salesforce, etc.
- Automation and CRM.
- Data analysis: Google Analytics, dashboards, metrics.
- Email testing and validation (rendering, spam score).
Metrics to understand and optimize
- Open rate
- Click-through rate (CTR)
- Conversion rate
- Bounce rate
- Unsubscribes
- Revenue per email (in e-commerce)
Soft skills (very important)
- Strategic thinking
- Attention to detail (a typo in an email)
- Organization and campaign management
- Analytical skills and continuous improvement
- Communication with design, sales, and product teams
Valuable extras
- Knowledge of GDPR and compliance
- Experience in e-commerce or SaaS
- Sales-oriented copywriting
- Customer experience (CX)
Tipo de puesto: Tiempo completo, Por tiempo indeterminado
Sueldo: $14,903.64 - $16,074.19 al mes
Lugar de trabajo: Empleo remoto
