Strategic Planning: Support the team with data and insights to build the company’s acquisition strategy in Mexico.
Plan and execute Digital Marketing strategies: Create and execute the digital marketing plan for paid media in social networks, SEO, SEM and setting up campaigns on tools.
Constant monitoring and development of optimization strategies for paid campaigns on Google, META, ASA, DV360, TikTok and programmatic media to ensure planned KPI's achievement. Google ADS
Provide paid media analysis to support Mexico’s direction and present weekly and ad-hoc performance reports to share with stakeholders.
Monitor growth KPIs (CAC, CPL, CPV and others) and performance A/B testing to validate hypotheses.
Budget Management: Manage and allocate paid media budgets effectively across channels and ensure proper pacing.
Develop acquisition communication ideas, coordinate its development and execution in campaign materials and multiple ad formats ensure campaign best practices.
Support Marketing and Operations departments to achieve user and driver base growth.
Identify opportunities for brand positioning with potential content, creatives, keyword trends and other improvements.
Join weekly review meetings with the Hong Kong team, implement change requests and monitor their impact.
Discover and kickstart new digital acquisition channels for paid campaigns expansion.
Support in creating strategies for supply and demand leads acquisition, and mobile app install and conversion.
Experience with conversion tracking and attribution measurement systems to ensure accurate insights into user behavior.
