The Analyst will play a key role in supporting the Marketing Science Team across multiple workstreams. This includes:
- Developing and managing reporting solutions.
- Performing quality assurance checks on data.
- Cleansing and manipulating large datasets.
- Creating/Supporting insightful reports and actionable analyses aligned with measurement strategies.
- Supporting Marketing Mix Modeling (MMM) projects.
- Communicating findings with internal and external stakeholders.
- Supporting other ad hoc projects as needed.
Profile Requierements:
Media Data Expertise: Familiarity with digital media data, including media metrics (CTR, CPC, CPM, CPV, VCR, etc.).
Excel: Intermediate to advanced (pivot tables, lookups, logical formulas, basic automation/macros a plus).
PowerPoint: Intermediate (building clear, concise, and visually appealing presentations).
Data Visualization: Experience with data connections, dashboard building, calculated fields, and insights generation.
Data Handling: Ability to clean, manipulate, and QA datasets for accuracy.
Time Management: Ability to meet deadlines.
Communication: Strong written and verbal communication skills in English.
Soft Skills
- Strong interpersonal skills and ability to work collaboratively in a team environment.
- Comfortable communicating with both internal and external stakeholders.
- Proactive problem-solving and critical thinking skills.
Nice to Have Skills
- Presenting reports/results to client.
- SQL, R, Python skills to extract and clean data.
