Meta Ads Specialist / Trafficker Digital
Paid Social Lead Generation | English Required | Guadalajara, Mexico
About Us
We are a U.S.-based digital marketing agency that helps contractors and home service businesses generate qualified leads through paid advertising, high-converting websites, CRM automation, and creative marketing strategies.
Our clients include businesses in industries such as plumbing, HVAC, roofing, remodeling, construction, and landscaping. As we continue growing our Guadalajara office, we're looking for an experienced Meta Ads Specialist to join our in-house marketing team.
This is a paid advertising position focused on Meta Ads. It is not an organic social media role.
Location
Guadalajara, Jalisco
This is an in-office position.
English Requirement
Professional English is required. You will communicate with internal U.S. teams and may participate in client meetings to discuss campaign performance.
Responsibilities
- Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
- Build lead generation campaigns focused on delivering qualified leads.
- Monitor and improve campaign performance using key metrics such as CPL, CPA, CTR, CPM, CPC, conversion rate, and lead quality.
- Collaborate with creative, web, and CRM teams to improve campaign performance and conversion rates.
- Test audiences, creatives, messaging, offers, and campaign structures.
- Identify performance issues and recommend data-driven solutions.
- Prepare campaign reports and performance summaries for internal stakeholders and clients.
- Manage multiple client accounts while maintaining quality and efficiency.
Requirements
- Minimum 2 years of hands-on experience managing Meta Ads campaigns.
- Experience running lead generation campaigns.
- Strong knowledge of Meta Ads Manager, audience targeting, campaign structure, retargeting, tracking, and budget optimization.
- Professional English communication skills.
- Comfortable participating in client-facing meetings when needed.
- Experience managing multiple accounts in an agency environment.
- Strong analytical skills and attention to detail.
- Ability to work on-site in Guadalajara.
Preferred Qualifications
- Experience managing campaigns for contractors or home service businesses.
- Familiarity with landing pages, CRM platforms, call tracking, and lead management systems.
- Experience improving lead quality in addition to campaign efficiency.
- Experience presenting campaign performance to U.S.-based clients.
Job Type
Full-time
Application Questions
- Can you commute to our Guadalajara office for this in-office position?
- Describe one Meta Ads account you personally scaled. What were the starting results, ending results, and timeframe?
- Have you managed Meta Ads accounts with monthly ad spend above $50,000 MXN? If yes, what was the largest budget you managed?
- How do you verify that Meta conversion tracking is working correctly?
- A campaign that has been performing well suddenly declines. What would you investigate first?
- Are you comfortable participating in client-facing calls in English?
- How soon can you start?
- What is the highest number of Meta Ads accounts you have managed simultaneously?
- Which Meta campaign objectives have you personally managed? (Lead Generation, Sales, Traffic, Engagement, Awareness, App Promotion, etc.)
Required Experience
- Meta Ads: 2+ years
- Professional English
Work Location: In person, Guadalajara, Jalisco
Job Type: Full-time
Pay: $20,000.00 - $30,000.00 per month
Work Location: Hybrid remote in 44610, Country Club, Jal.
