At The Coca-Cola Company our purpose is to refresh the world and make a difference. Costa Coffee is building a scalable growth platform in Mexico, accelerating its presence across Traditional Trade, Food Service, Modern Trade, and D2C channels through the power of the Coca-Cola system.
We are looking for a strategic and commercially driven leader to help define how Costa Coffee wins at point of sale, translating brand ambition into scalable commercial execution across channels and customers.
This role will play a critical part in shaping channel growth strategies, leading commercialization initiatives, and driving system alignment with bottlers and cross-functional teams to accelerate revenue, distribution, and consumer penetration.
What you'll do for us
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Own and define the Commercial & Channel strategy for Costa Coffee across Traditional Trade (TT) and Food Service (OP), ensuring the translation of brand platforms into scalable, revenue-generating execution models.
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Design how the brand wins at point of sale through portfolio strategy, activation frameworks, and execution standards across a complex bottler system.
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Lead commercialization strategy for innovation launches, ensuring successful go-to-market execution and strong sell-in / sell-out performance.
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Drive bottler alignment and execution discipline across regions, integrating commercial priorities, activation standards, and growth initiatives.
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Translate brand platforms into actionable Picture of Success frameworks by channel and customer.
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Monitor business performance across channels, identifying growth opportunities and corrective commercial actions.
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Lead high-impact activation platforms integrating Commercial, Marketing, and Bottling Operations.
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Influence cross-functional stakeholders across Commercial, Marketing, Finance, Supply, and Bottlers to deliver scalable business growth
Qualification & Requirements
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Bachelor’s degree in Business, Marketing, Commercial Strategy, or related field.
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5–7+ years of experience in Commercial, Channel Marketing, Trade Marketing, or Commercialization roles within FMCG or beverage industry.
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Proven experience leading multi-channel commercialization strategies and customer activation initiatives.
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Experience working with bottlers, distributor systems, or highly matrixed organizations.
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Strong commercial acumen with the ability to balance revenue growth, execution, and brand priorities.
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Experience translating business and brand objectives into scalable channel execution strategies.
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Proven ability to influence cross-functional teams and external partners without direct authority.
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Strong analytical, problem-solving, and decision-making capabilities in dynamic environments.
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Strong communication and stakeholder management skills.
What we can do for you
Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Online Marketing, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management
Location(s):
Mexico
City/Cities:
Mexico
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 16, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
