Pacific Lead Group is hiring an experienced Facebook Ads Media Buyer with hands-on lead-generation experience.
You must already be comfortable personally building, launching, monitoring, optimizing, and scaling campaigns inside Meta Ads Manager.
Hands-on lead-generation advertising experience is required.
This is NOT a branding, community management, influencer marketing, organic social media, content creation, or graphic design role.
Compensation
You are paid whichever is greater:
- MX$17,000/month guaranteed salary
- 5% of campaign profit
If your 5% profit share exceeds MX$17,000 in a month, you receive the higher amount.
There is no fixed earnings cap. Buyers managing profitable campaigns can earn substantially more through the profit-share structure.
Strong-performing buyers can earn several thousand USD per month, with high-volume profitable campaigns offering potential earnings of:
- MX$135,000–170,000+/month
- US$8,000–10,000+/month
Actual earnings above the guaranteed salary depend on campaign profitability and volume.
What We Provide
- Meta ad accounts
- Videos and creatives
- Landing pages and offer pages
- Dedicated staff who handle tracking setup, backend integrations, and technical campaign infrastructure
- Internal media buyer dashboard with spend/revenue tracking, performance KPIs, campaign performance tools, exclusion lists, helpful tutorials, and a content library
Your primary focus is launching, monitoring, optimizing, testing, and scaling Meta campaigns and funnels for profitable lead and call generation.
Campaign Hours & Availability
Our campaigns primarily run Monday through Friday, 9:00 AM–6:00 PM New York time (Eastern Time).
You must be reliably available during these hours to monitor active campaigns and make timely adjustments when needed.
This includes:
- Monitoring campaign performance throughout the day
- Pausing or adjusting underperforming campaigns
- Scaling profitable campaigns when appropriate
- Responding to meaningful performance changes without long delays
- Preparing and scheduling campaigns for the following business day
- Remaining reachable through Slack or Telegram during active campaign hours
This is not a role where campaigns can be checked only once or twice per day. Reliable availability during the full active campaign window is required.
Responsibilities
- Build and launch Meta lead-generation and call-generation campaigns
- Set up campaign, ad set, and ad structures correctly inside Meta Ads Manager
- Test and compare creatives, audiences, campaign structures, landing pages, and funnels
- Make budget and scaling decisions based on campaign profitability
- Identify weak campaigns quickly and make appropriate optimization decisions
- Manage the Facebook Pages and assets required for campaign delivery
- Follow campaign naming, setup, targeting, and operational requirements
- Use internal KPIs and campaign data to guide optimization decisions
- Keep campaign spend and revenue information accurate in the internal dashboard
- Work with PLG’s technical staff when tracking or backend issues affect campaign performance
Required Qualifications
- Proven hands-on experience personally building, launching, monitoring, optimizing, and scaling campaigns inside Meta Ads Manager
- Previous hands-on Facebook Ads lead-generation campaign experience
- Strong understanding of campaign structure, budgets, testing, and performance optimization
- Comfortable making decisions using CPL, CPA, cost per call, conversion rate, ROI, ROAS, revenue, and profit
- Experience managing and scaling high-volume Meta campaigns
- Valid personal Facebook profile in good standing and suitable for advertising-related access
- Strong written and spoken English
- Reliable computer and internet connection
- Able to reliably work and monitor campaigns Monday through Friday, 9:00 AM–6:00 PM New York time (Eastern Time), and prepare campaigns in advance for the following business day
Preferred Experience
- Experience with pay-per-call or form-fill lead-generation offers
- Experience testing and optimizing landing pages and funnels
- Experience scaling profitable campaigns across multiple ad accounts
Job Types: Full-time, Commission
Pay: From $17,000.00 per month
Application Question(s):
- How many years of hands-on experience do you have personally building, launching, optimizing, and scaling lead-generation campaigns inside Facebook Ads Manager?
- Have you personally built, launched, and optimized Facebook Ads campaigns where the primary goal was generating leads, calls, form submissions, appointments, or applications? If yes, briefly state what type. If not, briefly specify what type of conversions or campaign outcomes you have been responsible for generating.
- What is the highest approximate daily Facebook Ads spend you have personally managed and optimized?
- Are you reliably available Monday through Friday from 9:00 AM–6:00 PM New York time (Eastern Time) to actively monitor Facebook Ads campaigns, make campaign adjustments throughout the day, and prepare campaigns for the following business day?
- Are you currently employed or managing other client accounts during the 9:00 AM–6:00 PM New York time (Eastern Time) campaign window? If yes, briefly state your working hours.
- What industries or types of businesses are you currently managing Facebook Ads for, if any?
- Do you understand and accept the compensation structure of MX$17,000/month guaranteed salary or 5% of campaign profit, whichever is greater?
- Are you comfortable communicating professionally in both spoken and written English on a daily basis?
- Do you currently have a genuine personal Facebook profile in good standing that has been actively and regularly used for at least 1 year and is not newly created, purchased, shared, rented, or otherwise non-personal?
- Do you currently have access to a Facebook Business Manager that can be used for this role, or would you need Pacific Lead Group to provide access?
Work Location: Remote
