SEO Strategist / GEO Lead — Relocation to Cozumel, Mexico
Sanctuary Clinics & Communities
Location: Cozumel, Quintana Roo, Mexico (on-site, full-time)
Reports to: Marketing Project Manager and Dr. David Hoskins (Founder)
Compensation: competitive, to home account, plus full room and board on our Cozumel campus. $2,500–$3,000 USD/month + up to $500 USD/month performance bonus + full room and board. Local currency amounts shown by Indeed are approximate equivalents.
ABOUT THE ROLE
This is the most strategic role we are hiring for right now — a full-time, on-site position in Cozumel for someone who can independently own and drive search performance across our entire web portfolio, not execute someone else's checklist. You will build our SEO and GEO (geographic modifier) strategy from the ground up and be trusted to run it with minimal oversight. This is a build-it role: we need someone who can architect the search program, not just maintain it.
You will own organic search across a portfolio of seven-plus web properties supporting a global vision of Christ-centered clinics and communities, beginning with Monticello (FL), Cozumel (MX), and Montreux (Switzerland).
KEY RESPONSIBILITIES
- Own the search strategy end to end — independently set keyword targets, GEO modifiers, and priorities across all properties.
- Design and build the GEO-modifier system for Cozumel, medical-tourism, and behavioral-health intent across the US, Canada, and Mexico.
- Conduct keyword research, competitor analysis, and SERP gap analysis; decide what content gets created and where it goes.
- Perform on-page optimization across the portfolio: titles, meta, headers, internal linking, alt text, and structure.
- Own local SEO: Google Business Profile, local citations, local schema, and multi-market geographic targeting.
- Run technical SEO audits (crawlability, indexation, site speed, schema, redirects) and direct the Web Developer on fixes.
- Track rankings, organic traffic, and conversions in GA4 and Search Console; report results directly to leadership.
- Manage how GEO modifiers mature over the typical 3–4 month ranking window and adjust proactively.
- Manage backlink profile health, disavows, and ethical link-building.
- Ensure content meets EEAT standards for a healthcare/behavioral-health brand (author authority, medical accuracy, trust markers).
- Direct the content and development team on what to build and publish based on search opportunity.
REQUIRED QUALIFICATIONS
- 5+ years in SEO with a track record of independently owning search strategy and delivering ranking/organic-traffic growth.
- Deep expertise in geographic/local SEO and building GEO-modifier strategies across multiple markets.
- Strong on-page and technical SEO skills; can read crawl reports, diagnose indexation issues, and specify fixes for a developer.
- Proficiency with GA4, Search Console, and a professional SEO suite (Ahrefs, Semrush, or Moz).
- Proven ability to work with minimal supervision and set your own priorities.
- Willing and able to relocate to Cozumel and work full-time on-site.
- Professional written and spoken English (bilingual English/Spanish strongly preferred).
PREFERRED / BONUS
- Healthcare, medical-tourism, or YMYL SEO experience and EEAT familiarity.
- Multi-language / multi-country SEO (US, Canada, Mexico) experience.
- Familiarity with call-tracking analytics and conversion attribution.
- Understanding of AI/answer-engine optimization (generative-engine GEO) trends.
- Experience building an SEO program or function from scratch.
FIRST 90 DAYS
- Deliver a full portfolio-wide audit, ranking benchmark, and a written SEO/GEO strategy you own.
- Stand up the GEO-modifier framework across the priority markets and properties.
- Establish your reporting rhythm to leadership and ship the highest-impact quick wins independently.
To apply: send your resume and portfolio to [email protected]
Job Types: Full-time, Temporary
Pay: $43,600.00 - $52,300.00 per month
Ability to commute/relocate:
- Cozumel Turístico, QRoo.: Reliably commute or planning to relocate before starting work (Preferred)
Language:
Work Location: In person
