Lead Generation Specialist
Compensation: $2,000–$4,000 USD/month
Location: Remote
Employment: Full-time
Experience: Experienced candidates only
About the Role
We're looking for a Lead Generation Specialist with strong direct-response marketing and copywriting experience to help us create content that attracts qualified leads and drives action.
This role is for someone who understands how to turn an idea, offer, or message into content that gets the right people to pay attention, engage, and ultimately take action.
You'll be creating Instagram carousels, social media content, and other written marketing assets designed to generate leads and sales. You'll be responsible for handling Instagram stories and knowing how to sell through instagram highlights, pinned posts that drive leads, etc.
What You'll Do
- Create high-converting Instagram and social media carousels
- Write direct-response copy designed to generate leads and sales
- Develop strong hooks, headlines, CTAs, and messaging
- Turn ideas and marketing concepts into compelling written content
- Research target audiences, pain points, objections, and buying motivations
- Create content around offers, products, and services with a clear conversion goal
- Test different messaging, hooks, and content angles
- Collaborate with the team to develop and improve lead-generation strategies
- Analyze content performance and use results to improve future content
- Research trends, competitors, and successful direct-response campaigns
What We're Looking For
This is not a beginner-level content writing role.
We're specifically looking for someone with real-world experience in direct-response marketing, copywriting, and lead generation.
You should have:
- Proven experience writing copy that generates leads or sales
- Strong understanding of direct-response principles
- Experience creating Instagram carousels or similar written content
- Strong understanding of hooks, storytelling, persuasion, and CTAs
- Ability to write specifically for a target audience
- Strong research and customer psychology skills
- Ability to connect content to a clear business objective
- A strong portfolio or examples of previous work
- Excellent written English
- Ability to work independently and consistently deliver
Bonus Points
Experience with:
- B2B lead generation
- Instagram marketing
- Founders, agencies, consultants, or service businesses
- Organic content strategies
- Testing and optimizing copy based on performance
Who This Role Is For
We're looking for a serious, experienced professional who can take ownership of the work.
We don't just want content that looks good or gets views. We want someone who understands why people take action and can create content that contributes to leads, conversations, and sales.
If you can show us examples of work that generated real business results, we'd love to hear from you.
Compensation
$2,000–$4,000 USD/month
Compensation will depend on experience, demonstrated ability, and the value you can bring to the role.
How to Apply
We've designed the application to help us quickly identify candidates with the right experience and skills.
Complete the application form here: https://kingsmedia.notion.site/3ce6468eef6780b48cfaefdccaf32d7f
The application includes a required Loom video submission where you'll introduce yourself, discuss your relevant experience, and walk us through a piece of work you're proud of.
We'll evaluate candidates based on:
- Relevant experience
- Direct-response knowledge
- Lead-generation skills
- Copywriting ability
- Strategic thinking
- Quality of previous work
- Demonstrated results
- Communication and clarity
Please apply only if you have relevant experience and can provide examples of your work.
We're more interested in what you've actually done and the results you've produced than simply having a long resume.
Job Type: Full-time
Work Location: Remote
