SEO & GEO Specialist
This is not a generalist marketing role. We're looking for a high-impact SEO and GEO (Generative Engine Optimization) specialist with WordPress expertise. You'll own growth initiatives end-to-end, from technical implementation to performance optimization, in a fast-moving environment where execution matters as much as strategy.
Key Responsibilities SEO & GEO (Primary Focus)
Own and execute SEO strategies across technical SEO, on-page optimization, internal linking, and content-driven growth. Lead our GEO efforts to increase visibility in AI-driven search experiences such as ChatGPT, Perplexity, Google AI Overviews, and other generative engines, ensuring our brand and content are cited, referenced, and surfaced in AI-generated answers.
WordPress Website Implementation & Optimization
Manage and optimize WordPress sites hands-on, including themes, page builders, plugins, site speed, Core Web Vitals, and SEO tooling. Structure content and markup (schema, entities, structured data) so it is easily understood by both traditional crawlers and LLM-based systems. Collaborate with design and development to implement scalable, performance-driven website improvements.
Content & Copywriting
Create and optimize SEO- and GEO-focused content, including blog posts, landing pages, and product pages. Write clear, authoritative copy informed by keyword research, user intent, and how generative engines select and cite sources.
AI & Marketing Automation
Use GPTs, advanced prompting, and AI tools to accelerate content production, keyword research, GEO analysis, and reporting workflows without sacrificing quality or accuracy. Monitor how AI systems represent our brand and iterate accordingly.
Analytics & Performance Optimization
Track SEO, GEO, and paid media KPIs using analytics tools, including AI referral traffic, brand mentions in generative engines, and citation share. Translate data into clear insights and continuously refine strategies based on performance.
Qualifications
- 5+ years of hands-on SEO experience, with clear ownership of results
- Working knowledge of GEO and how content gets surfaced and cited by LLM-based search and answer engines
- Strong practical experience managing and optimizing WordPress websites
- Comfortable using SEO tools, analytics platforms, and structured data
- AI-literate, with hands-on experience using GPTs and automation in marketing workflows
- Highly analytical, data-driven, and performance-oriented
- Excellent written and spoken English
- Able to manage multiple initiatives independently in a fast-paced environment
Who You Are
You're execution-oriented, curious, and obsessed with measurable growth. You enjoy digging into WordPress setups, tracking how AI engines surface content, testing hypotheses, and improving performance week over week. You're comfortable owning outcomes and iterating quickly based on data.
What We Offer
A collaborative, growth-driven environment where your work has visible impact.
Ownership of high-leverage growth projects from strategy through implementation.
Competitive salary with performance-based incentives tied to results.
Job Type: Full-time
Pay: $16,000.00 - $26,000.00 per month
Ability to commute/relocate:
- Mérida, Yuc.: Reliably commute or planning to relocate before starting work (Required)
Experience:
- SEO / GEO: 2 years (Required)
Language:
- English proficiently (Required)
Work Location: In person
