Job Opening: Meta Ads Media Buyer (Local Lead Generation – Dental & Orthodontic)
*We’re only hiring Media buyers with +2 years of Local Lead Gen Experience. Please do not apply if you do not have this experience. Good luck to all candidates.*
About Us
Apex is a fast‑growing performance marketing agency that drives patient bookings for local dentists and orthodontists across North America. We manage 40+ client ad accounts, deliver high‑volume inbound leads, and pride ourselves on data‑driven creative and ruthless ROI focus.
What You’ll Own
- Plan, launch, and optimise Meta (Facebook + Instagram) ad campaigns for ~40 local dental and ortho clinics
- Build & test lead‑gen funnels (lead forms, landing pages, call‑tracking) to hit target CPL & booked‑appointment KPIs
- Maintain good performance accounts within KPIs
- Report performance in a concise scorecard (CPL, CAC, ROAS, calls booked) to Account Managers every Tuesday and Thursday
- Coordinate with our video editing team for ad creative and with Account Managers on client feedback
- Manage our video editors, to produce winning ads consistently
Success Looks Like
- Average Cost‑per‑Lead under $15 for Orthodontic Lead form, $20 for Orthodontic Landing Page
- ≤ 2‑hour response to any account‑level issues or spend alerts
- Clear, data‑backed recommendations on scaling budgets or pausing ad sets
- Positive client retention; your performance keeps our dentists happy and renewing
Must‑Have Skills
- 2+ years buying Meta ads (lead‑gen or local service niches preferred)
- Proven track record hitting tight CPL targets on $1500–$6,000 monthly budgets per account
- Confident in Business Manager: CAPI, aggregated events, custom conversions, Advantage+ campaigns
- Fluent in English copy‑writing: can draft compelling primary text & headlines that convert
- Comfortable juggling 40 live accounts in a structured daily workflow (we use ClickUp & Slack)
- Basic landing‑page CRO knowledge (headline tests, form length, trust badges)
- Strong spreadsheet skills (Google Sheets) for manual reporting/QA
Compensation & Perks
- $26,000 MXP per month base salary, with an additional $26,000 MXP monthly bonus for keeping client retention above 95%. Ending with a total monthly compensation of $52,000 MXP/month paid via Wise
- Fully remote, flexible hours (must overlap 7h with Pacific Time for collaboration)
- Access to paid courses & masterminds (AdLeaks, Meta Blueprint, etc.) on agency’s dime
How to Apply
Ready to supercharge our local doctor’s businesses? Apply now and let’s scale together!
Job Types: Full-time, Commission, Permanent
Pay: $26,213.00 - $52,000.00 per month
Work Location: Remote
