Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.
Senior Analyst, Business Analytics
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.
Responsibilities
External responsibilities
- Build a deep understanding of each client’s strategic issues, priorities and competitive position.
- Support measurement plan development for cross channel campaigns. Show clear understanding of KPIs for each channel and the role each channel plays in the funnel.
- Manage projects with strong organizational skills and a process driven mindset. Deliver work on time and with high quality.
- Build and present media performance reports and points of view to clients with confidence across phone, video and in-person settings.
- Design and measure A/B tests and incrementality tests. Define hypotheses. Communicate the impact of results. Use learnings to shape media test roadmaps and strategies.
- Contribute to consumer segmentation and audience identification work.
Internal responsibilities
- Improve recurring processes to streamline and automate workflows.
- Partner with Planning and Investment on budget setting, media plan development, KPI alignment, reporting cadences and ongoing optimizations.
- Stay informed on industry trends. Conduct research, meet with analytics vendors, complete training and attend industry events. Share learnings with the Marketing Sciences team.
- Manage cross functional tasks. Set priorities clearly and raise issues when needed.
Required skills
- Knowledge of marketing analytics and data including attribution modeling, marketing mix modeling, cookieless technology, first party and third party data, brand lift studies, aggregated data and user level data.
- Strong analytical and critical thinking skills. Ability to identify and clarify strategic and operational issues related to data and analytics and drive those issues to resolution.
- Understanding of audience based marketing and data driven advertising.
- Experience managing brand lift studies from survey design through data collection and analysis.
- Experience using Datorama or other business intelligence tools. Comfort with media platforms and web analytics platforms including Adobe Analytics, Facebook Ads Manager, search platforms and programmatic DSPs.
- Advanced Excel skills including VLOOKUP, classification tables and pivot tables. Working knowledge of Python preferred.
Education and experience
- Bachelor´s degree.
- 3-4 years of experience in analytics within advertising, management consulting, marketing or digital consulting.
- Knowledge of agency media planning and execution is helpful but not required.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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