Marketing Manager (Remote - International Contractor)
Company: Stay Texas Hospitality Group
Job Type: Full-Time, International Independent Contractor
Compensation: $1,750 USD per Month
Additional Compensation: Performance-Based Monthly & Quarterly Bonuses
Benefits: Health Insurance Allowance/Stipend Included
Location: Remote
Reports To: CEO
About Stay Texas Hospitality Group
Stay Texas Hospitality Group is one of the fastest-growing vacation rental and hospitality management companies in Texas. We manage vacation rentals, resort communities, RV resorts, hospitality brands, and real estate-related ventures across the Texas Hill Country and beyond.
We are seeking a highly motivated, creative, and results-driven Marketing Manager to lead and execute marketing initiatives that drive direct bookings, revenue growth, brand awareness, owner acquisition, and guest engagement.
This is an exciting opportunity for a marketing professional who enjoys both strategy and execution and thrives in a fast-paced, growth-oriented environment.
Position Summary
The Marketing Manager will oversee the company's day-to-day and long-term marketing efforts across multiple brands and business divisions.
This role is responsible for:
- Direct booking growth
- Website performance and optimization
- SEO and GEO strategy
- Paid advertising management
- Social media growth
- Content creation and campaign execution
- Marketing analytics and reporting
- Vendor management
- AI-assisted marketing initiatives
The ideal candidate is highly organized, analytical, creative, and comfortable managing multiple projects simultaneously.
Key Responsibilities: Marketing Strategy & Brand Management
- Maintain brand standards across all company brands
- Ensure consistency in messaging, visual identity, and guest communications
- Support strategic marketing initiatives for:
- Vacation Rentals
- RV Resorts
- Cabin Communities
- Hospitality Services
- Real Estate Developments
- Assist with new development and community launches
- Support long-term growth and brand awareness initiatives
Website & Digital Marketing
- Manage company websites and landing pages
- Coordinate with developers, designers, and vendors
- Improve website conversion rates and booking funnels
- Monitor and optimize:
- Website speed
- User experience (UX/UI)
- Mobile responsiveness
- Analytics and conversion tracking
- Support direct booking growth initiatives
SEO & GEO Optimization
- Develop and implement SEO strategies
- Optimize:
- Website content
- Blog articles
- Metadata
- Internal linking
- Local SEO
- Google Business Profiles
- Improve rankings for destination and hospitality-related searches
- Monitor organic traffic and search performance
- Utilize AI tools to improve SEO processes
Paid Advertising
- Manage advertising campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- TikTok
- YouTube
- Retargeting Platforms
- Monitor:
- ROAS
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Conversion Rates
- Optimize campaigns based on performance and occupancy needs
- Create monthly advertising performance reports
Social Media Management
- Oversee company social media channels
- Develop content calendars and posting schedules
- Coordinate:
- Reels and short-form video content
- Property showcases
- Guest experience content
- Destination marketing
- Educational and promotional content
- Increase engagement, audience growth, and brand visibility
- Coordinate influencer and creator partnerships
Content Creation & Campaign Management
- Execute marketing campaigns from concept to completion
- Assist with:
- Graphic design
- Copywriting
- Blog management
- Email marketing
- Newsletters
- Promotional campaigns
- Support owner acquisition and lead generation efforts
Vendor & Partner Management
- Manage relationships with:
- Web developers
- SEO vendors
- Photographers
- Videographers
- Advertising agencies
- Marketing contractors
- Monitor deliverables, timelines, and ROI
Analytics & Reporting
- Track and report on marketing KPIs
- Analyze:
- Website traffic
- Conversion rates
- Booking attribution
- Social media engagement
- SEO performance
- Paid advertising performance
- Email marketing results
- Present recommendations and insights to leadership
AI & Marketing Technology
- Utilize AI tools to improve:
- Content creation
- SEO workflows
- Reporting
- Marketing automation
- Stay current on AI and hospitality marketing trends
Cross-Department Collaboration
Work closely with:
- Revenue Management
- Operations
- Guest Hospitality
- Owner Relations
- Business Development
- Executive Leadership
Ensure marketing efforts align with company goals and guest experience standards.
QualificationsRequired
Minimum 3 years of digital marketing experience
Strong understanding of:
- SEO
- GEO
- Paid Advertising
- Social Media Marketing
- Conversion Optimization
- Analytics
- Branding
- Email Marketing
- Experience using:
- Google Analytics
- Google Ads
- Meta Ads Manager
- Canva
- ChatGPT and AI tools
- Social Media Scheduling Platforms
- CRM Systems
- Strong written and verbal English communication skills
- Excellent organizational and project management skills
- Ability to work independently and manage multiple priorities
Preferred
Experience in:
- Vacation Rentals
- Hospitality
- Hotels
- Tourism
- Real Estate Marketing
Performance Metrics (KPIs)
Success in this role will be measured by:
- Direct Booking Growth
- Website Conversion Rate Improvements
- Organic Traffic Growth
- SEO Ranking Improvements
- GEO Visibility Growth
- Social Media Growth & Engagement
- Paid Advertising ROAS
- Lead Generation Results
- Email Marketing Performance
- Website Traffic Growth
- Project Completion Timelines
- Brand Consistency & Quality
Bonus Opportunities
In addition to base compensation, this role is eligible for performance-based bonuses.
Potential bonus categories include:
- Direct booking growth
- SEO performance improvements
- ROAS targets achieved
- Website conversion improvements
- Social media growth
- Lead generation results
- Successful campaign launches
- Exceptional project execution
Monthly Bonus Range: $100 to $1,000+ USD based on performance and company results.
Additional quarterly and annual bonuses may be available.
Contractor Requirements
- Reliable internet connection and work equipment
- Ability to maintain professional communication standards
- Meet deadlines and KPI expectations
- Maintain confidentiality of company information and systems
- Participate in scheduled meetings and reporting sessions
- Speak & Write Fluent English
Schedule Expectations
- Full-time availability preferred
- Consistent communication during agreed working hours
- Ability to attend meetings scheduled in Central Time (Texas)
Why Join Stay Texas Hospitality Group?
- Long-term growth opportunities
- Performance-based earning potential
- Exposure to luxury hospitality and development projects
- Opportunity to help scale a rapidly growing hospitality company
- Hands-on experience with AI-powered marketing systems
- High-impact role with leadership visibility
Equal Opportunity Employer
Stay Texas Hospitality Group values diversity, accountability, professionalism, creativity, and hospitality excellence. We are committed to creating an inclusive environment where team members can grow, contribute, and succeed.
Job Type: Full-time
Pay: $33,250.00 per month
Language:
Work Location: Remote
