Objective
The Marketing Operations Manager is responsible for driving the disciplined execution, coordination, and performance tracking of marketing initiatives that support the company’s growth in the U.S. market. This role ensures that marketing campaigns are properly planned, launched on schedule, aligned with business objectives, and measured against clearly defined KPIs. The position serves as the operational backbone of the marketing team, maintaining structure, accountability, and performance visibility across all initiatives.
Responsabilities:
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Manage and maintain the marketing execution calendar, ensuring all campaigns and initiatives are launched on schedule and aligned with business objectives.
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Coordinate cross-functional deliverables between creative, social media, paid media, internal teams, and external vendors to ensure timely execution.
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Oversee the successful execution of digital and offline marketing campaigns, ensuring all assets and materials are delivered accurately and on time.
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Track and monitor key marketing KPIs, including lead generation, conversion rates, campaign effectiveness, and overall marketing performance.
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Maintain and update marketing dashboards, reports, and performance tracking tools to provide leadership with clear visibility into results.
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Ensure all marketing initiatives are aligned with defined goals, KPIs, and measurable business outcomes.
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Support the implementation and follow-up of Management by Objectives (MBO) frameworks, tracking quarterly goals and performance targets.
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Identify operational gaps, workflow inefficiencies, and execution risks, proactively implementing process improvements and solutions.
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Prepare weekly and monthly performance reports for leadership, ensuring data accuracy, organization, and accessibility.
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Support marketing leadership in maintaining accountability, execution discipline, and continuous improvement across all marketing operations.
