Bilingual Digital Marketing ExecutiveAbout Us
We are proudly a Mexican eCommerce company specializing in the distribution of technology and office products, with nationwide coverage across Mexico and a portfolio of more than 50,000 products. We are a digital-native company built by an experienced team. We offer a modern, competitive, and high-performance work environment that supports professional growth and development.
General Information
Position: Bilingual Digital Marketing Executive
Work Model: On-site
Schedule: Monday through Friday, 9:00 a.m. to 6:00 p.m., with a one-hour lunch break
Employment Type: Full-time
Position Objective
Develop, execute, and optimize the digital marketing strategy for Mexico, the United States, and Canada, driving brand growth, demand generation, and market positioning through high-impact content, artificial intelligence, data analysis, and continuous optimization of digital channels.
Key ResponsibilitiesMarketing Strategy
- Develop and execute the annual marketing calendar for Mexico, the United States, and Canada.
- Plan campaigns around key commercial seasons such as Hot Sale, Buen Fin, Black Friday, Cyber Monday, Back to School, Christmas, and other relevant events.
- Coordinate promotional campaigns, commercial initiatives, and product launches.
- Adapt marketing strategies to the specific characteristics of each country and target audience.
Content Creation
- Create original content for social media, blogs, email marketing campaigns, landing pages, and websites.
- Develop and adapt content in both English and Spanish.
- Use artificial intelligence tools to support copywriting, research, ideation, and content production.
- Generate innovative concepts that strengthen brand positioning and customer engagement.
- Maintain consistency in tone, style, and brand identity across all channels.
Social Media Management
- Manage the company’s social media platforms across the three markets.
- Create, schedule, publish, and monitor content.
- Identify trends, formats, and opportunities relevant to each audience.
- Support community engagement and respond to interactions when required.
- Evaluate content performance and propose improvements based on results.
Website Management and Optimization
- Manage and optimize website content.
- Improve product pages, category pages, landing pages, banners, and promotional sections.
- Apply SEO best practices to improve organic visibility.
- Identify opportunities to improve user experience, navigation, conversion, and content quality.
- Coordinate website updates according to commercial priorities and seasonal campaigns.
Artificial Intelligence
- Use AI tools to improve the speed, quality, and efficiency of marketing processes.
- Create advanced prompts for content generation, analysis, research, and campaign development.
- Support the automation of repetitive marketing tasks.
- Research and evaluate new AI tools that can improve productivity and business results.
- Establish practical workflows that combine creativity, data, and artificial intelligence.
Data Analysis and Reporting
- Monitor and analyze digital campaign performance.
- Create weekly, monthly, and campaign-specific reports.
- Track key performance indicators such as traffic, engagement, conversion rate, lead generation, revenue, and return on investment.
- Translate data into clear recommendations and action plans.
- Identify opportunities, risks, and areas for optimization across the three markets.
Graphic Content and Design
- Create professional visual content using Canva.
- Design social media posts, banners, presentations, email graphics, promotional materials, and digital advertisements.
- Adapt visual assets to different formats, platforms, and audiences.
- Maintain brand consistency across all creative materials.
Required ProfileEducation
Bachelor’s degree in Marketing, Communications, Advertising, Digital Business, Business Administration, or a related field.
Experience
- At least three years of experience in digital marketing.
- Experience creating and managing content for social media.
- Experience managing or optimizing websites.
- Experience working with multiple markets, brands, or audiences.
- Experience using artificial intelligence tools for marketing purposes.
- eCommerce experience is highly desirable.
- Experience with international markets is considered an advantage.
Required Knowledge
- Advanced English and Spanish, both written and spoken.
- Digital marketing strategy.
- Social media management.
- Content marketing.
- SEO fundamentals and content optimization.
- Google Analytics.
- Google Search Console.
- Email marketing.
- Advanced Canva.
- Microsoft Office or Google Workspace.
- Artificial intelligence tools such as ChatGPT, Claude, Gemini, Midjourney, Perplexity, NotebookLM, or similar platforms.
- Website management platforms such as Shopify, WordPress, or similar systems.
- Digital metrics, dashboards, and reporting.
- Basic understanding of conversion optimization and user experience.
Key Competencies
- Strong creativity and visual judgment.
- Strategic thinking.
- Excellent writing skills in English and Spanish.
- Analytical and data-driven mindset.
- Strong organizational and time-management skills.
- Attention to detail.
- Proactive attitude.
- Adaptability and continuous learning.
- Ability to perform effectively under pressure.
- Ability to manage multiple priorities and meet deadlines.
- Genuine passion for social media, digital trends, and online culture.
- Strong communication and teamwork skills.
What We Are Looking For
We are looking for a digital marketing professional who is passionate about content creation, social media, artificial intelligence, website optimization, and data analysis.
This person must be capable of managing marketing activities for Mexico, the United States, and Canada while adapting messages, campaigns, and content to each market.
This is not only a Community Manager position. We are looking for a professional who can combine strategy, creativity, execution, analytics, and innovation to contribute directly to the company’s growth.
What We Offer
- Competitive salary based on experience and qualifications.
- Ongoing training and professional development.
- Access to premium artificial intelligence and marketing tools.
- Participation in international projects across Mexico, the United States, and Canada.
- Opportunities for professional growth.
- Direct employment with the company.
- Professional and technology-driven work environment.
- The opportunity to help build and expand an international eCommerce brand.
Job Type: Full-time
Pay: $15,000.00 - $20,000.00 per month
Work Location: In person
