We are looking for a Senior Web Analyst with deep expertise in Google Analytics and tagging to join our global team. In this role, you will collaborate with a wide variety of teams across the organization, acting as the subject matter expert who can confidently share insights, recommendations, and solutions without step-by-step guidance. Strong communication skills and the ability to work independently in a truly global environment are essential to success.
Responsibilities
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Serve as the subject matter expert on Google Analytics and tagging, providing insights and recommendations across global teams
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Dig deep into each property in Google Analytics to identify opportunities for reducing unidentified/not set traffic
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Design and implement solutions to improve data accuracy, with a keen eye toward standardization across properties
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Manage and optimize tagging implementations using Google Tag Manager
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Collaborate with a wide variety of cross-functional and global teams to align analytics practices
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Share actionable recommendations and solutions with minimal step-by-step guidance from stakeholders
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Support event routing and CRM tool integrations as part of a broader analytics stack
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Contribute to the continuous evolution of the analytics workflow, expanding scope beyond GA as backlog is reduced
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Ensure consistent data governance and reporting standards across all digital properties
Requirements
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3+ years of experience in a web analytics or similar data-focused role
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Expertise in Google Analytics and Google Tag Manager
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Proficiency in JavaScript
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Knowledge of SQL
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Familiarity with CRM platforms and event routing tools
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Strong communication skills with the ability to work effectively across global, cross-functional teams
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Capability to act as a subject matter expert and drive solutioning independently
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Proficiency in English at an Upper-Intermediate level (B2) or higher
Nice to have
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Hands-on CRM implementation experience
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Understanding of HTML
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Knowledge of JSON
We offer
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International projects with top brands
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Work with global teams of highly skilled, diverse peers
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Healthcare benefits
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Employee financial programs
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Paid time off and sick leave
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Upskilling, reskilling and certification courses
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Unlimited access to the LinkedIn Learning library and 22,000+ courses
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Global career opportunities
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Volunteer and community involvement opportunities
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EPAM Employee Groups
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Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn
EPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.
