We are seeking a detail-oriented and execution-focused Digital Marketing Representative to support the digital marketing team in the development, build, deployment, and maintenance of digital marketing assets. This role is primarily responsible for designing and producing emails and landing pages, supporting operational email communications, assisting with campaign setup and quality assurance, and pulling performance metrics as needed. The ideal candidate is highly organized, comfortable working within established processes and platforms, and able to manage multiple deliverables in a fast-paced marketing environment.
Key Responsibilities
- Design, build, test, and launch marketing emails and landing pages in support of digital campaigns and business priorities.
- Support execution of promotional, nurture, and operational email communications, ensuring accuracy, timeliness, and alignment with brand standards.
- Create and update digital assets within marketing platforms, including edits to email templates, landing pages, forms, and related campaign components.
- Perform quality assurance testing for emails and landing pages to confirm functionality, formatting, links, responsiveness, and overall user experience across devices and platforms.
- Assist with audience segmentation, list management, and campaign setup to support effective targeting and deployment.
- Help manage recurring and ad hoc operational email requests, ensuring all communications follow established workflows and approval processes.
- Pull campaign and channel performance metrics as needed, including email and landing page reporting, to support team analysis and optimization efforts.
- Organize and share performance data with team members to assist with reporting, measurement, and continuous improvement.
- Provide day-to-day executional support to the U.S.-based digital marketing team across a range of digital initiatives and tactical needs.
- Collaborate with internal stakeholders and cross-functional partners to meet deadlines, incorporate revisions, and deliver high-quality digital marketing assets
