About Our Beauty & Skincare Group (Skintific & Timephoria).
We are a fast-growing beauty and cosmetics group revolutionizing the market in Mexico under our prominent brands: Skintific & Timephoria. Powered by our proprietary TTE (Trilogy Triangle Effect) technology, we deliver high-quality dermocosmetic solutions.
As we expand our global presence and establish our founding team in Mexico, we are looking for agile, strategic minds with a passion for the beauty industry who want to take ownership of their projects and make an impact from day one.
Overview
As the official "brand voice" the Brand Content Specialist is the visual and narrative architect responsible for building and sustaining the brand's identity across local social media platforms, with a primary focus on TikTok and Instagram.
This is an elite, hands-on operational role within the founding team. The specialist bridges the gap between global corporate directives and local market relevance by autonomously planning, executing, and optimizing a comprehensive monthly content calendar.
Key Responsibilities:
- Design, plan, and adapt global brand assets (images, short videos, and copy) to align with local trends, aesthetics, and the beauty culture in Mexico.
- Fully manage the daily operation of the brand's official accounts, including autonomous development, organization, and scheduling of the monthly Content Calendar, as well as moderation and active audience engagement.
- Continuously optimize content performance and brand awareness based on platform algorithm updates and direct user feedback.
- Identify and select high-quality video content generated by local collaborators (KOLs and KOCs).
- Independently edit and produce short-form videos that faithfully reflect the brand's identity, technology, and premium tone.
- Plan and deploy platform-specific campaigns aligned with key New Product Launches (NPD).
- Monitor and interpret key content metrics (reach, engagement, follower growth, etc.) to adjust and optimize the strategy in real time toward achieving KPIs.
- Propose creative and innovative content ideas to increase brand relevance and impact in the cosmetics market.
- Coordinate closely with e-commerce (Shopify) marketing activities to leverage organic content as a driver for site traffic, boost conversions, and grow official account followers.
Requirements:
- Bachelor's degree in Marketing, Communication, Advertising, Media, Languages, or related fields.
- Strong awareness of Mexican local trends, expressions, and cultural references to break narrative barriers naturally.
- Ability to independently structure and manage a monthly content calendar from end to end.
- Meticulous focus on visual quality, agility to manage multiple tasks in parallel, and strict commitment to meeting publishing deadlines.
- High capacity for teamwork and cross-functional collaboration within an international founding team environment.
- At least 2 years experience managing official social media accounts for beauty or skincare brands.
- Proficiency in audiovisual creation and editing tools, such as CapCut, Adobe Premiere, or Final Cut, as well as graphic design tools like Photoshop and Illustrator.
- Understanding of influencer marketing (KOL marketing) and the ability to collaborate smoothly with influencer teams.
- Fluent professional English (mandatory for reporting, global meetings, and corporate coordination).
- Deep understanding of the digital ecosystem, current trends, and the inner workings of TikTok, Instagram, and Facebook algorithms.
What we offer:
- Competitive salary (negotiable based on experience).
- Montlhy performance Bonus.
- Law benefits.
- A unique opportunity to be part of the founding team of a global brand in Mexico, with a medium- and long-term growth plan.Equal Opportunity Statement
Lunabelle Cosmetics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment free of discrimination based on race, gender, age, religion, sexual orientation, national origin, or disability status.
Job Types: Full-time, Permanent
Pay: $30,000.00 - $50,000.00 per month
Application Question(s):
- This position is 100% on-site in Mexico City (M-F). Please confirm your full agreement and availability for this schedule in detail.
- Do you speak English fluently?
- Please share the link to your book or portfolio (if apply)
- Please describe briefly in English your experience managing and editing social media assets (TikTok/IG) for beauty or lifestyle brands, your proficiency with video editing tools.
Work Location: In person
