JOB SUMMARY
Develops and implements marketing strategies designed to achieve RevPar/share-of-wallet (non-room revenue) goals for departments including, but not limited to, spa, food and beverage, retail, concierge, and front office. Manages all in-hotel messaging to guests. Updates hotel web page content as needed to insure up-to-date accuracy. Liaises with key departmental leaders and teams to assist with developing and implementing marketing plans and goals. Develops, plans, and executes programs as necessary to achieve stated revenue goals. Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.
CANDIDATE PROFILE
Education and Experience
- 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
OR
- 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
CORE WORK ACTIVITIES
Conducting Marketing Activities to Achieve Departmental Goals
- Implements regular tracking of initiatives to determine results.
- Updates hotel web page content as needed to insure up-to-date accuracy.
- Manages all in-hotel messaging to guests including, but not limited to: AstroVision, Janus, plasma screens, front desk electronic signage, in-room and in-hotel collateral, iConnect, entertainment guides, duratrans, pole banners, on-hold messages, in-room videos, transportation videos, wayfinding, fast maps, key cards, etc.).
Developing and Implementing Marketing Strategies
- Liaises with key operators of each department to determine goals and marketing needs.
- Liaises with hotel Director of Public Relations to provide communications tools as needed for the implementation of local/regional publicity and promotions initiatives.
- Works with brand Vice Presidents and Brand Marketing Managers to assist with implementation of brand leisure transient and group market strategies at hotel level as needed.
- Coordinates and implements Strategic Alliance partner marketing program elements.
Maximizing Revenue
- Develops, plans, and executes programs as necessary to achieve stated revenue goals.
- Manages workflow with on-property graphic designer to verify all in-house marketing messages/materials are on-strategy and within budget.
- Liaises with brand VPs for all local/regional media needs related to non-rooms revenue initiatives.
Managing and Conducting Human Resources Activities
- Interviews, selects and trains employees.
- Directs the work of employees.
- Sets and adjusts employees' rates of pay and hours of work.
- Handles employee complaints and executes disciplinary action as needed.
- Evaluates employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.
- Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
Con más de 100 hoteles galardonados en todo el mundo, las damas y caballeros de The Ritz-Carlton crean experiencias tan excepcionales que el huésped recuerda durante mucho tiempo, incluso cuando ya se ha ido. Queremos atraer a los mejores profesionales del sector hotelero del mundo para que creen recuerdos duraderos, ya que creemos que todos tienen éxito cuando están empoderados para ser creativos, amables y compasivos.
Todos los días, establecemos los estándares para un servicio de lujo excepcional y especial en todo el mundo y nos enorgullecemos de brindar excelencia en el cuidado y el confort de los huéspedes.
Tu función será asegurarte de que los “estándares de oro” de The Ritz-Carlton se cumplan con amabilidad y atención todos los días. Los estándares de oro son la base de The Ritz-Carlton, lo que nos guía para que cada día sea mejor que el anterior. Gracias a esta base y la creencia de que nuestra cultura conduce al éxito, The Ritz Carlton se ha ganado la reputación de marca mundial líder en el sector hotelero de lujo. Como parte del equipo, aprenderás y pondrás en práctica los estándares de oro, como la promesa del empleado, el credo y los valores de servicio. Además, te prometemos que te ofreceremos la oportunidad de estar orgulloso del trabajo que haces y de tu equipo.
Al unirte a The Ritz-Carlton, te unes a una cartera de marcas con Marriott International. Estarás donde puedes llevar a cabo tu mejor trabajo, comenzarás a cumplir tu propósito, formarás parte de un increíble equipo mundial y te convertirás en tu mejor versión.
