Job Summary
As a Social Media Specialist, you will play a pivotal role in assisting our Marketing Manager in establishing a framework for our marketing communication. Your strategic thinking and hands-on approach will be essential in creating a long-term marketing strategy suitable for our niche industry.
The Social Media Specialist is responsible for nurturing and growing a brand's online community, fostering positive relationships, and driving engagement across various social media platforms.
What You’ll Do:
Duties/Responsibilities:
Content Creation & Scheduling: Own the monthly content calendar (max 1 post/day). Schedule agency-provided visuals in Meta Business Suite and create original Reels, Stories, and blog-style articles for timely trends, holidays, and events.-
Brand Voice & Design: Craft consistent copy and quick graphics using Canva, Photoshop, or AI tools, ensuring all fonts, designs, and tones are flawless and approved before going live.
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Community Engagement: Proactively engage with followers and influencers. Respond to comments, mentions, and DMs across Facebook, Instagram, Threads, and LinkedIn within a 2-hour window.
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Influencer Management: Run end-to-end influencer collaborations, including contracts, product incentives, discount codes, ad spend coordination, and performance tracking.
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E-Commerce Customer Service: Monitor and promptly resolve inquiries in the Shopify Chat and Customer Service email inboxes—handling order tracking, supplier communication, and returns.
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Performance Monitoring: Track monthly engagement metrics (shares, DMs, sentiment) and immediately flag low engagement, negative comments, or off-brand content to the Marketing Manager.
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Marketing & Email Support: Assist the Marketing Manager with email campaign management and broader marketing projects (magazine ads, trade shows, sponsorships, and sales events).
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Trend Spotting: Stay ahead of the curve on platform updates, emerging social trends, and online community-building best practices.
Requirements:
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Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is a plus.
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3+ years of experience managing online communities or social media engagement preferred.
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2+ years of experience in Adobe Creative Suite (Photoshop, InDesign, Illustrator) producing campaign-ready assets from concept to delivery.
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Excellent written and verbal English proficiency.
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Strong writing, editing, and communication skills with the ability to present ideas clearly.
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Content Creation: Proficient in Canva, CapCut, and Adobe Premiere for design and short-form video/Reels.
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Social Media Management: Experienced with Meta Business Suite and native Instagram/Facebook publishing.
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Tools & AI: Familiar with project management (Wrike) and AI tools (ChatGPT, Claude, Adobe Firefly) for efficiency.
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Communication: Strong written and verbal English with excellent editing and presentation skills.
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Work Style: Organized, detail-oriented, collaborative, and able to multitask in a fast-paced environment.
What we offer:
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Work schedule: Monday to Friday, 7:00 am- 4:00 pm.
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$20,000 to $30,000 per month (gross salary).
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Paid annual bonus (5%).
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Opportunities for professional development.
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Enjoy proportional vacation days!
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Paid English online courses.
Let’s achieve great things together at Equivity!
Apply Now
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